TAB Capital ropes in Riteish Deshmukh as its brand ambassador

The NBFC reflects the same qualities of reliability, approachability and mass-appeal

e4m by exchange4media Staff
Published: Sep 28, 2017 4:32 PM  | 2 min read
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In a major milestone, Pune-based TAB Capital Limited, award-winning and fastest-growing NBFC in the country, has roped in Riteish Deshmukh as its Brand Ambassador. TAB Capital Limited is synonymous with versatility in terms of financial products and technology driven lending solutions and also in terms of easier approachability.

Speaking of his association with TAB Capital, Deshmukh said, “It is a pleasure to be associated with the leading Digital Lending NBFC, TAB Capital, catering to the micro, small & medium entrepreneurs – especially, the underserved MSMEs.” Riteish further talked about looking forward to this new journey, after having played diverse roles in several artistic and commercial films for over a decade. “Enterprises today have several options in the market for raising business funds. However, TAB Capital Limited is unique by providing funds digitally and closing the process within just 2 days. With the increasing pace of digitalisation in the country today, TAB Capital will be playing a key role in empowering the enterprises of today,” he continued. He further appreciated the company for adopting a friendlier and more effective approach towards customers, thereby quashing their anxieties about approaching any financial institution at the very outset.

Riteish is known to be one of the most punctual stars in the film fraternity today and TAB Capital prides itself in disbursing loans within two working days via its cutting-edge digital application process. Elaborating on their selection of brand ambassador, CA Abhay Bhutada, Founder & Managing Director at TAB Capital Limited said, “Riteish Deshmukh is ideal to be the brand ambassador of the organization since he embodies the same spirit of learning, growth and accessibility that TAB Capital stands for. Furthermore, Riteish is hugely liked and revered by people across demographics and geographies. Besides, also taking into account his growing following on social networks, we believe him to be the right fit for TAB Capital’s brand ambassador.”
Published On: Sep 28, 2017 4:32 PM