Tata Motors launches New Year social media campaign
The campaign has a representation that showcases the grand change of the year as viewed from a Tata vehicle on a journey
Tata Motors has launched a new year social media campaign with its agency AndAnd Brand Partners wishing everyone a Happy New Year on behalf of the drivers they serve and support
The representation is visually showing the grand change of the year as viewed from a Tata vehicle on a journey.
This Christmas, Tata Motors Commercial Vehicles wished everyone on behalf of the drivers they serve and support. For every driver relates himself with the vehicle they drive and every driver in their own way is instrumental in taking happiness to people. So even Santa hails a ride with these harbingers of happiness, driving through the winter roads.
Anshuman Chatterjee and Sumanyu Singhal are the creative directors from AndAnd Brand Partners, the agency managing the social media mandate for Tata Motors CV. The idea, as most occasion based creatives for the brand is taken across the different Tata Motors CV lines of businesses. And across social platforms like FB, Insta, X.
