TBWA\India and OMD bag entire portfolio of Nissan; ac size upwards of Rs 20 cr
TBWA\India and OMD India have begun 2009 on a good note, adding the entire Nissan Motor portfolio in India to their kitties. Both the agencies won the account following a multi-agency pitch that also saw the participation of agencies like Everest Brand Solutions and BBDO India. The account size is estimated at upwards of Rs 20 crore.
TBWA\India and OMD India have begun 2009 on a good note, adding the entire Nissan Motor portfolio in India to their kitties. Both the agencies won the account following a multi-agency pitch that also saw the participation of agencies like Everest Brand Solutions and BBDO India. The account size is estimated at upwards of Rs 20 crore. TBWA\India and OMD will work closely on the creative and media mandates for Nissan. AMO Communications is the incumbent agency for the Nissan Teana business.
No official comments were forthcoming at the time of filing the report. However, a highly place industry source has confirmed the development.
Nissan Motors India is the Indian subsidiary of Japanese automobile manufacturer Nissan Motor Company Ltd. Nissan Motors India has dealer outlets in Delhi, Mumbai, Bangalore, Secunderabad and Chennai. The company had commenced its operations in India with the launch of the X-Trail.
Nissan is also planning to enter the compact and small car segment where the competition is intense. In 2007, Nissan Motor India announced the launch of its luxury sedan, Teana, in India. Teana is the second model launched in India following the launch of the X-Trail.
