The current ratings system is the biggest disservice that broadcasters have done to themselves: Sunil Lulla

“I don’t believe our rating system is universal; it is focussed around a few large pivots and the niche channels suffer as a consequence. Our concepts of measurement in this country are limited. They need to be challenged,” says Sunil Lulla, MD & CEO, Times Television Group.

e4m by exchange4media Staff
Published: Jan 8, 2011 7:57 AM  | 1 min read
The current ratings system is the biggest disservice that broadcasters have done to themselves: Sunil Lulla
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“I don’t believe our rating system is universal; it is focussed around a few large pivots and the niche channels suffer as a consequence. Our concepts of measurement in this country are limited. They need to be challenged,” says Sunil Lulla, MD & CEO, Times Television Group.More

Published On: Jan 8, 2011 7:57 AM 
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