"The industry’s in danger of pricing itself out of creativity if its benchmark is only cost"

The advertising world of the future is badly in need of 'Ideas', which will not only come from crowdsourcing, says Anita Nayyar, CEO, Havas Media Group, India & South Asia

e4m by Priyanka Mehra
Published: Oct 19, 2013 9:33 AM  | 1 min read
"The industry’s in danger of pricing itself out of creativity if its benchmark is only cost"
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The advertising world of the future is badly in need of ‘Ideas’, which will not only come from crowdsourcing, says Anita Nayyar, CEO, Havas Media Group, India & South Asia More

Published On: Oct 19, 2013 9:33 AM 
Tags Anita nayyar Dialogue Havas media group

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