"The industry’s in danger of pricing itself out of creativity if its benchmark is only cost"

The advertising world of the future is badly in need of 'Ideas', which will not only come from crowdsourcing, says Anita Nayyar, CEO, Havas Media Group, India & South Asia

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"The industry’s in danger of pricing itself out of creativity if its benchmark is only cost"

The advertising world of the future is badly in need of ‘Ideas’, which will not only come from crowdsourcing, says Anita Nayyar, CEO, Havas Media Group, India & South Asia More

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Tags: Anita nayyar Dialogue Havas media group