The Phoenix Mills collaborates with Bhumi Pednekar for year-end sale

Retail operator Phoenix Mills has announced the launch of Christmas & End of Season Sale with Bhumi Pednekar.

Phoenix Malls, synonymous with luxury and affordability, introduces its latest film starring Bhumi Pednekar. This cinematic journey captures the essence of Phoenix Malls' unparalleled shopping experience, showcasing Pednekar's shopping spree amidst the buzz of India's most colossal end-of-season sale.

In this narrative, Bhumi Pednekar, amidst a glamorous photoshoot, discovers the much-anticipated sale at Phoenix Malls and instantly declares, "#workcanwait." With infectious enthusiasm, she embarks on an impromptu shopping adventure, indulging in fashion finds—from chic clothing to exquisite jewelry, bags, and shoes, catering to the style aspirations of every shopper.

The film reaches its climax as Pednekar passionately urges viewers to set aside their plans and join her at Phoenix Malls' holiday sale. Against the backdrop of the opulent Phoenix Mall of Millennium, this event assures an unparalleled fusion of luxury and value, solidifying its status as the shopping event of the year.

Phoenix Malls will transform into a winter utopia with activities like Christmas markets, cake-making, Santa parades, and live music. “We are thrilled to present this year's Christmas decor and festivities. Our aim is to create a magical experience for shoppers, bringing joy and festive spirit of Christmas at each Phoenix mall. We've curated several unique decorations including the towering Christmas trees and organized exciting events to ensure that families can create cherished memories during this special season. We invite everyone to join us in celebrating the holidays with warmth, love and the community spirit," Rashmi Sen, COO, Phoenix Mills Ltd.

Mayank Lalpuria, Senior VP, Marketing, Phoenix Mills Ltd., says, "This collaboration with Bhumi Pednekar signifies more than just a marketing alliance; it's a celebration of shared values and a commitment to creating memorable moments for our shoppers. From Christmas Décor, Christmas Market, to the much-loved End of Season Sale, the irresistible Flat 50% off deals and the tech lover's paradise, the Electronic Sale, we're bringing an array of exciting offers to our shoppers. This collaboration is not just about products; it's about curating an experience that embodies the spirit of unbeatable savings and experiences.”