Titan’s Eyewear business brings Ayushmann Khurrana on board as their Brand Ambassador

In an initiative to redefine the India’s prescription eyewear industry and straddle the marketplace with exacting quality standards, Titan's Eyewear business has roped in Ayushmann Khurrana, a celebrated actor and National award winner as its new brand ambassador.

Ayushmann will be endorsing all the three categories Frames, Sunglasses and Lenses, and feature in upcoming multimedia campaigns for Titan frames and sunglasses.

Commenting on this development, Ronnie Talati, CEO, Eyewear Division at Titan said, “Titan as a brand and eyewear as a category caters to consumers from 6 to 60 years age bracket and represents a grounded, inclusive and pioneering persona. Given this context, there could not have been a better ambassador to personify Titan’s Eyewear business than Ayushmann Khurrana."

Speaking about the association, Ayushmann Khurrana said, “I am glad to associate with Titan Frames & Sunglasses, an iconic brand that has redefined the eyewear industry for the last 10 years. I love my eyeglasses and consider it to be a very important part of any look, which makes this association with a brand I adore even more exciting. I am totally looking forward to unveiling my looks in the months to come and I can assure you they will be as diverse as my movies.”

Shalini Gupta, Marketing Head - Eyewear Division at Titan said, “We are extremely delighted to welcome on board Ayushmann, the most celebrated actor of mainstream cinema pushing the boundaries of typical Bollywood content. His commitment to his craft reflects Titan’s unflinching commitment to quality and design excellence. He is a celebrated actor, singer, and writer – a versatility that resonates so well with Titan."

The eyewear business from Titan Company was launched in March 2007. Titan frames and sunglasses are now available across 560 Titan Eyeplus retail stores in 220 cities, over 5,000 authorized optical outlets, large format stores like Shoppers Stop, Central and online shopping portals like Flipkart.