Tyroo Technologies and Outbrain strike multi-year partnership to drive growth in India

Tyroo Technologies, an APAC-based monetisation platform, and Outbrain have signed a multi-year strategic partnership for expansion of their existing business portfolios in India. This partnership continues to enable Outbrain to leverage Tyroo's extensive on-ground presence to increase their market footprint by working with more advertisers and publishers.

The partnership addresses the growing demand for advertising avenues beyond walled gardens, particularly in the high growth APAC markets. It presents advertisers with opportunities to tap into native as a key advertising line item, ensuring enhanced reach and superior performance metrics. Additionally, publishers will also reap the benefits, experiencing extended reach and increased penetration, thereby enhancing their overall yield.

Bharat Arora, VP-Native Business, Tyroo, says, “Given that now we are into 2024, the imminent cookie deprecation looms ahead. Outbrain has the largest network of exclusive direct publisher relationships, with code on-page. These relationships give us the ability to help marketers build targeted campaigns based on keywords and topics to ensure their brand participates in the right conversations.”

Under the leadership of Vishal Saini, National Sales Head, at Tyroo Technologies, the business has achieved commendable success in 2023. He remarked on the achievement, stating, "With a strong foothold in the Indian market and promising opportunities emerging in APAC, we are poised for further growth. Our services always extend beyond advertisers, and we're dedicated to serving publishers as well. We are committed to foster partnerships that drive growth and establish Tyroo as a trusted ally for navigating and excelling in the dynamic digital landscape.”

Shouneel Charles, Managing Director SEA & India (Channel Partnerships), Outbrain, says, “We are thrilled to build on our existing partnership with Tyroo, a company that shares our commitment to innovation and excellence. This exclusive partnership will further empower advertisers and publishers to leverage the power of Outbrain's platforms and technology and drive meaningful connections with their audiences.”