Uniform Code issued to ensure transparency in marketing of pharma products
As per the Uniform Code for Pharmaceutical Marketing Practices, pharma firms cannot offer financial advantages, gifts or personal benefits to healthcare professionals
by
Published: Mar 13, 2024 12:33 PM | 1 min read
Follow Us
The Department of Pharmaceuticals has issued a uniform code for ensuring that the marketing of pharma products is conducted in a transparent manner with "integrity and accountability".
Uniform Code for Pharmaceutical Marketing Practices (UCPMP) has provisions regarding the governing of conduct of the pharma companies and representatives.
The CEOs of pharma companies are responsible for the adherence to the marketing code.
UCPMP prohibits pharma companies from financial advantages or offering gifts or personal benefits to healthcare professionals.
Paid vacations, travel facilities and payment for tickets have come under the scanner too.
Read more news about Marketing News, Advertising News, PR and Corporate Communication News, Digital News, People Movement News
For more updates, be socially connected with us on
Instagram,
LinkedIn,
Twitter,
Facebook,
YouTube
&
Google
News