VadiBro dreams of 'kesar rasmalai' in new Vadilal ad
The campaign marks the introduction of Kesar Rasmalai and Falooda flavours
With the rise in temperatures, Vadilal Enterprises Ltd has brought in two new exciting flavours in the Gourmet Natural Ice Cream range.
Taking the legacy of deliciousness ahead, Vadilal introduced the flavours - Kesar Rasmalai and Falooda, close on the heels of its sell-out flavour Gulab Jamun. Needless to say, the beloved VadiBro is back as well, once again indulging us in his cravings and delivering delight in all his glory!
"VadiBro is the epitome of wit, sass, and all things cool. His welcoming stage presence will make you want to sit next to him and gobble up our Gourmet Natural Ice Creams. He's the guy next door. He's your bro. He's our loving VadiBro.", says Aakanksha Gandhi (President-Branding and Marketing, Vadilal Enterprises Ltd)
The brand’s new Digital Video Commercials dramatically portray the irresistible cravings in a surrealistic manner. The viewers can see VadiBro yearning for a mithai, which is only satiated once Vadilal Gourmet Natural Ice Cream brings him back to the reality of deliciousness. The indulgence depicted by VadiBro is certain to make every dessert-lover have a fantastic desire to jump into the screen and grab a few spoons of Gourmet Natural Ice Cream as well!
