Vibrant Media wins Jio-bp’s Rs 100-crore media account
The Jio-bp account was earlier handled by both Vibrant Media and GroupM
by
Published: Jan 2, 2024 8:32 AM | 1 min read
Follow Us
Jio-bp is believed to have awarded its media mandate to Vibrant Media. According to sources, the account is worth Rs 100 crore.
The media account was earlier handled by both Vibrant Media and GroupM.
Some of the major agencies participated in the pitch, the sources said.
In 2021, BP and RIL announced their partnership for Jio-bp. It is one of India's top solution providers for energy needs like fuel, EV charging, mobility stations, and convenience stores with a large network. Vibrant Media is Mukesh Ambani-owned Reliance Industries’ in-house media agency.
Read more news about Marketing News, Advertising News, PR and Corporate Communication News, Digital News, People Movement News
For more updates, be socially connected with us on
Instagram,
LinkedIn,
Twitter,
Facebook,
YouTube
&
Google
News