Vinay Hegde has joined Starcom Mediavest India as National Trading Director. Before joining the Starcom Mediavest Group, Hegde was Principal Partner – Exchange at Mindshare where he joined in November 2005. He leverages nearly two decades of experience in the media domain. His role included bench-marking, pricing, budgeting and of course deal-making as well as devising new templates, cementing relationships with the broadcasters and publication houses. He played a crucial role in initiating and facilitating strategic initiatives between client and vendor partners.
Prior to this he was Manager - Commercial & ICP at HTA Fulcrum, and also had a stint with Percept Advertising Limited, as Manager - Media Billing and Accounts.
“We are delighted to have Vinay on board, he is a seasoned, highly skilled media professional with deep relationships and strong negotiation skills. We look forward to working with him,” said Mallikarjun Das, CEO of Starcom MediaVest Group India.