Volini’s new campaign urges people to move on from home remedies for pain relief
The campaign has been conceptualized by Wunderman Thompson Mumbai
Sun Pharma Consumer Healthcare, a division of Sun Pharmaceutical Industries Ltd has announced the launch of a new TV campaign for Volini.
The new Volini TV campaign, “Dard Ke Nuskhe Anek, Ilaaj Ek” aims to educate and empower individuals by showcasing the transformative benefits of Volini Pain Relief Gel & Spray over commonly used ‘Nushke’. The cost of pain is not just physiological but also economical in terms of missed work days and healthcare cost. About 79% of workers admit they are less productive when in pain. The campaign has been conceptualized by Wunderman Thompson Mumbai.
"We are excited to challenge the status quo and present a new perspective for pain relief with Volini," said Vidhi Shanghvi, Head - Sun Pharma Consumer Healthcare. "One-third of the world’s population is in pain every day. Pain impacts one’s career, quality of life and may indirectly lead to other health conditions. Through the new Volini campaign, we aim to empower individuals by educating them about the advancements in pain management. Our scientifically-proven products offer a reliable and effective alternative to home remedies, allowing people to regain control of their lives from pain, faster.”
The campaign will be aired across major television networks. The brand will also actively engage with consumers through social media channels and other digital platforms, thereby fostering an open dialogue and sharing educational content related to pain relief.
