`Wafer Style' chips from FritoLay
FritoLay India has launched its new `Wafer Style' potato chips in the market. The launch is supported by a marketing campaign through television, outdoors and trial generation activities.
FritoLay India has launched its new `Wafer Style' potato chips in the market.
Priced at Rs 10 for a 35-gram pack and Rs 20 for a 90-gram pack, the crisps are available in three flavours, `hint of roasted red chilli with coriander', `hint of fresh butter with toasted garlic', and `original salted'.
The launch is supported by a marketing campaign through television, outdoors and trial generation activities.
The new television commercial, created by JWT, features Lay's brand ambassador, Saif Ali Khan. The advertising campaign is slated for release on April 23 across select channels.
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