Wavemaker retains L'Oréal India account worth Rs 700+ crore
The other agencies pitching for this account included—Publicis, PHD and IPG
Leading cosmetic brand L'Oréal India which had called for a media review has retained its incumbent agency Wavemaker. The account size is worth over Rs 700 crore, including the digital duties.
The other agencies pitching for this account included—Publicis, PHD and IPG.
Wavemaker will be responsible for handling the entire media services comprising strategy, communications planning, integrated media approach, content/creative and digital services, investment and buying for all the brands across hair, skin and make-up category..
Speaking on retaining the business, Ajay Gupte, CEO – South Asia, Wavemaker said, “Retaining L’Oréal in the 12th year of our association and continuing this partnership is a huge testament to our services and efforts. I am excited to strengthen this relationship further and partner with L’Oréal in their transformative business journey. I am certain with our digital first & data led approach clubbed with best in class media services, we will be able to accomplish L’Oréal’s mission of creating an innovative and responsible beauty brand”.
Shekhar Banerjee, Chief Client Officer & Head – West, Wavemaker Indiasaid, “Working with L’Oréal makes you better every day and we have been creating some of the industry first work in real time measurement, precision and audiences for them. We are delighted that they believed in the vision we have set for our partnership and trusted our ability to positively provoke them and drive new thinking”.
