india

The mandate is currently with Mindshare, which came on board in 2019 when the brand entered India

e4m Staff Jan 15, 2026 11:45 AM

Broadcasters are increasingly integrating digital creators into TV, offering new platforms and opportunities as traditional media adapts to the creator-driven attention economy

Shalinee Mishra Jan 13, 2026 11:23 AM

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, on how regional language marketing has become India’s most powerful growth lever, unlocking billion-dollar markets

Shantomoy Ray Jan 13, 2026 11:13 AM

In this ICYMI report, we break down India's 2026 mindset: how confidence and concern are fighting for the driver's seat.

e4m Staff Jan 12, 2026 12:52 PM

India’s advertising industry crossed Rs 1 lakh crore in FY25, with nearly half spent on digital, highlighting how brands are increasingly aligning budgets with mobile-first consumer behaviours

Shantanu David Jan 12, 2026 12:41 PM

Investors are backing execution-led sectors, from deep tech and enterprise software to healthcare and Bharat-focused fintech, note industry pundits

e4m Staff Jan 12, 2026 12:15 PM

The account spans end-to-end media planning and buying across digital and traditional platforms; incumbent agency is Wavemaker

Tasmayee Laha Roy Jan 12, 2026 12:11 PM

Laqshya Media Group will orchestrate the entire spectator experience across all 22 matches

e4m Staff Jan 9, 2026 11:54 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, writes on how diamonds in India are shedding tradition-bound meanings and becoming personal markers of achievement

Ganapathy Viswanathan Jan 8, 2026 12:32 PM

This year, it will be the 12th edition of the awards

e4m Desk Jan 8, 2026 12:27 PM

In his expanded role, Siddharth Shekhar will oversee government and public sector, BFSI, education and automotive sectors

e4m Staff Jan 7, 2026 11:35 AM

He joins Lumio after serving as Head of Brand Marketing at POCO India

e4m Staff Jan 6, 2026 1:05 PM

The brand’s philosophy is to inspire people to live in Xclamat!ons

NATIVE CONTENT Jan 5, 2026 11:58 AM

As per an ET report, Tata Sons Group Chairman N Chandrasekaran is in talks with global airline chiefs and is exploring a leadership overhaul at Air India 

e4m Desk Jan 5, 2026 11:18 AM

Saugata Basuray will take on the role of Interim CEO in addition to his current role of Wholetime Director & Head B2C Sales

NATIVE CONTENT Jan 3, 2026 11:13 AM

This alliance brings together Oneindia's digital reach and the state’s agenda for a future of zero-waste living

NATIVE CONTENT Dec 24, 2025 11:25 AM

India’s billion-user market has exposed a global personalisation failure. Big Tech struggles to serve India’s diverse languages, cultures, devices and behaviours.

e4m Staff Dec 4, 2025 10:10 AM

Awasthi had been associated with NDTV India for nearly two and a half years as Consulting Editor

e4m Staff Nov 21, 2025 9:39 AM

Arnab Ray has been leading the Tata Motors PV and Tata. ev businesses at FCB Ulka for the last six years

e4m Desk Sep 23, 2025 3:41 PM

Senior journalist may return to AajTak as Editor, but no official confirmation yet

e4m Desk Jul 23, 2025 11:09 AM

Prior to this, Karan Bhalla was the General Manager - Marketing at The Phoenix Mills Ltd y1

Neeraj Singh & sunny Sainy Dec 19, 2024 2:18 PM

Experts say this new streaming model could attract advertisers looking for innovative ways to engage with audiences

e4m Desk Nov 28, 2024 4:28 PM

Yamaha launches ‘The Call of the Blue’ 4.0 campaign for young riders. Vijay Kaul, GM - Marketing Strategy, Yamaha India, reflects on the brand’s journey in India

e4m Staff Nov 25, 2024 11:07 AM

Odisha Govt To Introduce New Rehabilitation & Resettlement Policy 2025

Abdul Khan Nov 25, 2024 10:30 AM

INDIA’S ARCHITECTURAL FRATERNITY STANDS AT A CRUCIAL JUNCTURE, ENCOMPASSING VARIED DESIGN DISCIPLINES, MODERN TECHNIQUES & TECHNOLOGIES.

Abhijit Avasthi Nov 22, 2024 4:51 PM

Branding experts weigh in on Vistara's sky-high standards in delivering consumer experience, which built its reputation as a uniquely Indian luxury brand

e4m Staff Nov 14, 2024 8:08 AM

Sonal, Head of Marketing, Qualcomm India shares the insights behind the Power To Move campaign, reinforcing consumer-facing brand identity, expanding AI capabilities, the India market and more

e4m Staff Nov 12, 2024 8:10 AM

The cost of the readership survey is expected to be higher than the approximately Rs 20 crore spent in 2019; final amount to be determined once bids are solicited

exchange4media Mumbai Bureau Sep 18, 2024 10:53 AM

The brand bagged gold under the ‘Best Multi Mobile Channel Campaign’ sub-category

e4m Desk Sep 6, 2024 4:21 PM

Achyut Daga was previously with The Moms Co., Good Glamm Group as General Manager, Marketing

e4m Desk Sep 6, 2024 3:00 PM

Katrina Kaif will endorse Xiaomi's smartphones, TVs, and tablets

e4m Staff Sep 6, 2024 2:38 PM

The brand won the gold metal under the ‘Best Use of User Generated Content’ sub-category

e4m Desk Sep 5, 2024 4:00 PM

Prior to this, Dinesh Joshi was with HP India as Head of Corporate Communications

e4m Staff Sep 5, 2024 1:45 PM

Sudhir Das was previously with Dentsu Creative as Group Executive Creative Director

e4m Staff Sep 5, 2024 1:12 PM

The brand bagged 4 metals in total including 2 golds, 1 silver and 1 bronze metal across categories

e4m Desk Sep 4, 2024 10:14 PM

The brand won the gold metal under the ‘Best Use of Experiential Tech for Digital & Physical Experiences’ sub-category

e4m Desk Sep 4, 2024 5:06 PM

Sinha, who currently the Vice Chairperson of ASCI, will be elected during ASCI’s AGM to be held on September 4

e4m Staff Sep 4, 2024 7:13 AM

Guest Column: Anup Chandrasekharan, COO - Regional Content, IN10 Media, shares his hopes and concerns as the Star India-Viacom18 merger takes shape

Anup Chandrasekharan Sep 3, 2024 4:19 PM

The brand won gold under the ‘Best Use of Mobile to Drive Sales’ sub-category

e4m Desk Sep 3, 2024 3:07 PM

Purva Misra is a prominent HR leader in the media industry

e4m Staff Sep 3, 2024 1:40 PM

Punit Singh's last role was as Head of Planning—Strategy, Brand, Digital, and Communications (North) with Dentsu Creative

e4m Staff Sep 3, 2024 12:55 PM

Rajat Abbi, VP-Global Marketing, CMO, Greater India, Schneider Electric, lets us in on the company's media mix, B2C focus, festive marketing initiatives and more

Sohini Ganguly Sep 3, 2024 8:41 AM

Shamsher Singh has held senior editorial roles in leading media houses for over two decades

e4m Staff Sep 3, 2024 7:51 AM

Dr. Shyam will report to Santosh Iyer, Managing Director & CEO

e4m Staff Sep 2, 2024 3:56 PM

The brand won the gold metals across categories for their outstanding work and creativity

e4m Desk Sep 2, 2024 1:49 PM

The Mumbai bench of the NCLT has noted that the scheme appears 'fair and reasonable' with no violations of any provisions of law or public policy

e4m Desk Sep 2, 2024 9:40 AM

The brand won the gold metals across categories for their creativity, innovation and excellence

e4m Desk Aug 29, 2024 4:55 PM

Mini Harrison to head India TV Television; Avdhesh Kumar to lead Connected TV and Streaming Platforms and Sourav Dev will oversee Speed News

e4m Staff Aug 29, 2024 2:10 PM

Hettich is a German furniture fitting brand

e4m Staff Aug 29, 2024 11:49 AM

Guru Mishra has been with the company since 2021

e4m Desk Aug 29, 2024 11:41 AM