We don’t want to repeat something that’s already done

The positioning for a product is decided keeping in mind factors, including strength of the brand, USP, TG, market scenario, & what is competition doing, says Pravin Kulkarni, GM, Parle

e4m by exchange4media Staff
Published: Apr 28, 2012 9:24 AM  | 1 min read
We don’t want to repeat something that’s already done
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The positioning for a product is decided keeping in mind factors, including strength of the brand, USP, TG, market scenario, & what is competition doing, says Pravin Kulkarni, GM, Parle  More

Published On: Apr 28, 2012 9:24 AM 
Tags Gm Pravin kulkarni

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