“We sometimes consider RoI as Return on Ideas”

It’s our responsibility as marketers to have proper usage of consumers’ money by initiating engaging marketing activities for them, says Unilever’s Marc Mathieu

e4m by exchange4media Staff
Published: Jul 28, 2012 7:39 PM  | 1 min read
“We sometimes consider RoI as Return on Ideas”
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It’s our responsibility as marketers to have proper usage of consumers’ money by initiating engaging marketing activities for them, says Unilever’s Marc Mathieu More

Published On: Jul 28, 2012 7:39 PM