Work needs to provoke one’s emotions: Wain Choi, Cheil Worldwide
“The worst kind of advertising is the one which is neither hot nor cold, sort of lukewarm… Advertisers are sometimes spending a lot of money to go under the radar – spending so much money on a front page ad that doesn’t say anything. That’s the dilemma we face,” says Wain Choi, VP & Global Executive Creative Director, Cheil Worldwide.
“The worst kind of advertising is the one which is neither hot nor cold, sort of lukewarm… Advertisers are sometimes spending a lot of money to go under the radar – spending so much money on a front page ad that doesn’t say anything. That’s the dilemma we face,” says Wain Choi, VP & Global Executive Creative Director, Cheil Worldwide. More
