World leaders race to end single-use plastics in Greenpeace ad
The 75-second ad by the creative agency We Are Social aims to shine the spotlight on the Global Plastics Treaty negotiations set to take place in Busan in November
In a bid to put pressure on governments to take the Global Plastics Treaty seriously, global campaigning network Greenpeace has released an ad that imagines world leaders in a race to end plastic pollution.
The 75-second ad by the creative agency We Are Social aims to shine the spotlight on the Global Plastics Treaty negotiations set to take place in Busan, South Korea in November 2024.
The ad shows politicians running a marathon, but along the course, they face numerous obstacles such as lobbies offering bribes and personifications of fossil fuels.
With a single-minded determination, these athletes aka world leaders representing countries like India, Great Britain, Canada, USA, South Korea and Germany vow to stop only at Busan where the negotiations will be held.
