Zara issues apology, removes controversial ad

Internet users had accused Zara of mocking the Palestine-Israel war in its latest campaign

by e4m Staff
Published: Dec 12, 2023 6:36 PM | 2 min read

Zara, the Spanish multinational retail clothing company that is facing backlash for its latest ad campaign which alleegdly mocks the Palestine-Israel conflict, has issued an apology for hurting people’s sentiments. The brand has said that the concept of the campaign was generated back in July and audiences are thinking far from what the brand thought.

The ad in question features model Kristen McMenamy. The ad had mannequins with missing limbs and statues wrapped in a white shroud. Some pro-Palestine activists feel the photographs resembled images from Israel’s assault on Gaza.

Soon #boycottzara started trending on X. Following the backlash, Zara has removed the posts from its social media.

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Here's how some social media users have reacted to the ad:

For those who do not understand Arabic, it says "Khara" , which means p00p! And that's exactly what #Zara is! #BoycottZara pic.twitter.com/2zpCpquSlS
— Rania (@umyaznemo) December 12, 2023

THIS IS DISGUSTING BEYOND WORDS !! #BoycottZara #CeaseFirelnGazaNOW pic.twitter.com/E7vOndjaYj
— MOhammad ZAin (@Mohammadzain_) December 10, 2023

Boycott #Zara

Zara is getting the Starbucks treatment ?#BoycottZara #Gaza_Geniocide #IsraelTerorrist #FreePalestine pic.twitter.com/fYAumYUMBf
— Fizza Rizvi (@FizzaRizvi92) December 12, 2023

ZARA recent campaign exploiting a genocide & commodifying Palestine pain for profit is disgusting
Shame on you brand @ZARA for stooping so low prioritizing greed over humanity & pretending it was harmless
Deleting posts afterward magnifies awareness of harm??#BoycottZara #Boy pic.twitter.com/ceDW1WUPXg
— Zeeshan (@zeeawan74) December 12, 2023