ZenithOptimedia has won the global media mandate for Singapore Airlines, sources confirm. Singapore Airlines has now parted ways with its global media agency, MEC, after 15 years.
Singapore Airlines called a statutory review in April. Singapore Airlines has extended its relationship with creative agency of six years TBWA until 2017 without a pitch 10 months back.
The appointment is for the period from 1 October 2015 to 30 September 2018, with an option to extend for another two years, according to market reports.