Aakhya India wins communication mandate for Faber-Castell

The agency will formulate and execute Faber-Castell’s communication strategy in the country and build the brand’s narrative focussed on quality and sustainability

by exchange4media Staff
Published: Feb 25, 2019 12:34 PM | 1 min read

Aakhya India, a Delhi based communications and public affairs agency, has been commissioned to manage public relations for global stationery manufacturer Faber-Castell’s India operations.

As part of their mandate, the agency will formulate and execute Faber-Castell’s communication strategy in the country and build the brand’s narrative focussed on quality and sustainability.

Speaking on the development, Arti Aggarwal, Head of Corporate Communications, Faber-Castell India, said, “We are looking forward to working with the Aakhya team on various projects and to build the Faber-Castell brand together in India.”

Kavita Datta, Founder and Managing Director, Aakhya India, added, “Getting to communicate the story of a legacy brand like Faber-Castell is an exciting opportunity for us and we look forward to helping the brand’s journey in the country.”

Faber-Castell is a pencil manufacturer based in Stein (Germany) since 1761. With a history of over 257 years, the company is primarily engaged in design and manufacturing of stationery, office and art supplies.

Founded in 2012, Aakhya India has offices in three cities and has since its inception made a name for it by offering customized solutions to clients across a variety of industries.