Avian WE wins PR mandate for Samsung Electronics
Avian WE bagged the mandate after a competitive review was undertaken in which some of the leading PR firms participated
Avian WE has bagged the PR mandate for Samsung Electronics which was previously handled by Adfactors. According to reports, Avian WE bagged the mandate after a competitive review was undertaken in which some of the leading PR firms participated.
This win comes at a time when the Indian electronics market is witnessing new dynamics especially in the wake of the rise of Chinese mobile brands like Xiaomi, Vivo, etc. As per reports, Samsung recently said that it expects its new smartphone range to drive sales in the country.
Sources close to the development revealed that Avian WE’s win will not be limited to the mobile segment alone; the assignment also covers consumer electronics, B2B and corporate, as Samsung steps up efforts to tell its broader brand story in the country.
