Ed tech start-up BasicFirst ropes in Ajay DevSingh as Marketing Head
DevSingh will also assume the role of Chief Digital Strategist
BasicFirst – a personalized e-learning platform – has announced the appointment of AjayDev Singh as Marketing Head and Chief Digital Strategist.
Singh has held leadership roles at top multinationals such as Reliance ADA Group, Percept Ltd and SVG Media (now Dentsu Aegis Network).
On Singh’s appointment, Randhir Kumar, Founder and Chief Mentor – BasicFirst said, “As an e-learning brand, we are committed to helping students achieve academic goals by leveraging the unique combination of content-based learning and doubt clearing. Ajay Dev's experience in the mainline and digital domains will be conducive to our growth, accelerating BasicFirst’s presence in the e-learning space.”
Elucidating his plans for BasicFirst, Singh said, “I am excited about the opportunity for heading an emerging ed-tech startup’s marketing unit, especially in challenging conditions. While nurturing the brand, we will be pursuing a long-term strategy of consolidation and growth. We are looking at 50 million installs and 5 million paid subscribers once the product trials and adoptions through marketing efforts across traditional and digital media, including Omni-channel platforms, are complete.”
