Ex-media veterans Amit Chopra and Amit Garg launch advisory co, Avanzia

Amit Chopra and Amit Garg have together launched Avanzia, a strategic advisory for small and medium Indian enterprises.

An IIM Ahmedabad and IIT Kharagpur graduate, Chopra comes with 31 years of experience. He was the CEO & MD at Esme Consumer Private Limited (A Samara Capital Company) recently. 

Prior to this, he also became the CEO for Entertainment Business & Revenue Head at Star India and has been the CEO at Hindustan Media Ventures in the past. Chopra also held various leadership roles at Unilever for more than a decade.

Garg also has more than three decades of work experience. Recently, he was the CEO & MD at Hippo Stores Technologies and was previously the CEO at Firefly E Ventures (An HT Media Enterprise). Garg also handled the Hindi Business at HT Media as their Business Head. He was the Director (Laundry & AC) at Whirlpool India and held various leadership positions at Asian Paints in the early days of his career.

According to the entrepreneurs, small to mid-size Indian enterprises with proven product market fit and aspiring for the next level of scale can benefit from Avanzia as they may need a thinking bandwidth, a strategic plan for growth, the right leadership and an effective organisation, enabling systems/processes, coherent decision-making rules, clarity around devolution of authority and accountability. 

Kanodia Group, Way2News, Internshala and Boost Media are some of the top tier clients of Avanzia currently. The organisation helps such brands to work with promoters to grow multiple lines of businesses by building capabilities, governance systems and review mechanisms, provides strategic advisory for driving business expansion and growth, build enterprise revenue strategy and help increase India presence.