Gemius wins creative and digital mandate of Coffee Culture
The account was won following a multi-agency pitch and will be serviced from the agency’s office in Surat
Gemius has bagged the creative and digital mandate of Coffee Culture, a café chain that aims to make a difference in the coffee shop culture in India.
Coffee Culture has 18 operational outlets across India and 7 in the pipeline.
The account was won following a multi-agency pitch and will be serviced from the agency’s office in Surat.
Saurabh Pacheriwal, Co-founder, Gemius, said, “It’s an honour for us to have Coffee Culture on board with us and we hope to build a unified brand platform for them. Coffee Culture is defining the fundamentals of how cafes should be like in India. We are truly excited about this win. Our focus will be on building the brand’s online presence and engaging audiences with it through various digital campaigns consisting of interactive & relatable content.”
Gaurav Narang, Founder and CEO, Coffee Culture, says, “Our partnership with Gemius is a strategic one. They are known for their out-of -the box thinking and we believe that their digital expertise and their understanding of platforms and culture will really do wonders for Coffee Culture.”
Gemius also handles creative and digital mandates ofbrands like Badshah Masala, Just In Time, Alpino Health Foods, Raisin Global, XYXX Innerwear, Wok On Fire, Enviro+ Batteries, TEDxSurat and more.
