Harsh Deep Chhabra to head Mindshare Fulcrum  

Harsh Deep Chhabra is the new head of Mindshare Fulcrum, taking over from Premjeet Sodhi, who has moved to Wavemaker as its Chief Growth Officer. Chhabra takes on the role of Senior Vice President, Mindshare Fulcrum, with immediate effect. In his last five years in the company, Chhabra has played an instrumental role in the growth of team Fulcrum at Mindshare and ensuring value creation for Hindustan Unilever. He has also played a critical role in managing the strategic digital mandate. 

Chhabra has been with Mindshare since 2015 and prior to that he was associated with GroupM for five years. Chhabra has also handled investor relations during his stint at ZEEL. 

Mindshare announced the major rejig of leadership roles today, picking new leaders who have all been groomed from within the agency. Ajay Mehta, Vice President, Mindshare Fulcrum, moves to the role of Senior Vice President, Content+. In his new role, Mehta will take on national responsibilities for Entertainment & Sports (ESP), Branded Content, Music & IP Creation along with the Experiential Marketing practice. His responsibilities also include South Asia Content+ mandate for Unilever.

Nikhil Mayne has been designated Vice President, Content+. His responsibilities include developing the Social Media practice and driving the creation of Agile content that powers performance marketing. He will also drive the ESP & Branded Content practice for m/SIX India.

Samraat Kakkar, who has driven the Digital practice for Mindshare North & East, will take on the role of Vice President, Neo India. Neo deals with Performance Marketing globally and partners Mindshare in driving integrated solutions for clients across Brand & Demand.

Speaking on the development, Amin Lakhani, COO, Mindshare South Asia said, “We at Mindshare strive to keep our clients ahead of the curve and our people agile and integrated. All these leaders have proven their abilities to deliver desired outcomes and beyond even in challenging situations. I am positive that the new structure will help us achieve maximum impact for our clients and create more value for our teams.”

Commenting on the appointments, MA Parthasarathy, CEO, Mindshare South Asia said, “As the industry is staring at unexpected times, it is imperative for us as an agency to be future-ready. We are delighted to have such experienced leaders within the agency, who are future-focused and skilled to deliver disruptive business thinking for our clients.”