Hero Motocorp bags Platinum A’ Design Award

Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has been honoured with the prestigious Platinum A’ Design Award in the Vehicle, Mobility and Transportation Design category for its groundbreaking mobility solution - Surge S32.  

This accolade positions Surge S32 as a pioneering design that aligns with current industry trends and advances vehicle design standards. The A' Design Award is an esteemed recognition in vehicle design, celebrating exceptional works that showcase innovation and benefit society.  

The Award for the Surge S32 underscores its status as a pioneering design that aligns with current industry trends and advances vehicle design standards. This recognition highlights the Surge S32's practical benefits, including its adaptability to various terrains and user-friendly customization features. Surge S32 demonstrates Hero MotoCorp's commitment to innovation and sustainable mobility solutions by addressing core mobility challenges through its multipurpose and modular approach. 

The development of the Surge S32 began nearly four years ago under 'Hero Hatch,' the two-wheeler maker's in-house incubation center formed to foster a culture of innovation within the organization. Teams under Hero Hatch, composed of the company's existing talent, work with the spirit of a start-up while leveraging organization-wide resources. The Surge S32 was designed by an expert team including Gaurav Dadheech, Satyendra Dhar Dwivedi, Rajat Bhardwaj, Prasanjeet Kumar, Sunil Nalawade, Deepak Chaudhry, Sunil Patel, Vishal Arora, Sunny Kumar Singh, Saurabh Kulkarni, and Deepanshu Gupta.  

The standout feature of the Surge S32 is its unique ability to seamlessly transform between a two-wheeler and a three-wheeler in just three minutes. This pioneering modular vehicle features an intelligent user interface that automatically adjusts based on the vehicle type, empowering users to switch between modes using three simple buttons.