Hindware makers Brilloca Ltd appoints Charu Malhotra Bhatia as VP, Marketing

Bhatia has over 20 years of experience in managing marketing and sales function across sectors

by exchange4media Staff
Published: Jun 29, 2020 11:58 AM | 1 min read

Brilloca Limited, makers of Hindware brand, has appointed Charu Malhotra Bhatia as VP, Marketing.

Bhatia has over 20 years of experience in managing marketing and sales function across sectors like FMCG, banking, and building material industry. She played a pivotal role in growing brand equity and leading all aspects of brand strategy during her last stint at Somany Ceramics.

“We are nothing without our people. I am excited to welcome Charu to the Brilloca family who believes in our vision. Charu is adept at setting groundwork for brand transformation & rejuvenation and we look forward to realign and reinforce the brand imagery and leadership to make it more relevant to the current times,” said Sanjay Kalra, CEO, Bath Products and Tiles, Brilloca Limited.

In her new role, she would be overseeing the entire marketing gamut for the bathware brand Hindware along with steering the new age, super premium brand ALCHYMI and the luxury brand QUEO.