Lowe Lintas to handle creative duties of Zydus Wellness’s Sugar Free
The agency’s Mumbai office will handle the account
by
Published: Mar 6, 2020 5:58 PM | 1 min read
Follow Us
Sugar Free, a brand owned by Zydus Wellness, has recently appointed Lowe Lintas as its creative agency. The appointment was an outcome of a multi-agency pitch that saw participation from some of the leading agencies in the country. The scope entails building the brand's strategy and managing its creative duties.
The sugar-substitute market has seen a shift in consumption patterns as non-diabetics account for almost half the total sales today.
On the win, Anaheeta Goenka, President, Lowe Lintas, said: "Sugar Free is a great brand and we are really excited with the mandate. We look forward to this strategic and creative partnership to bring growth to the sugar-substitute category. Here’s to sweet beginnings."
The account will be handle by the Mumbai office of Lowe Lintas.
Read more news about Marketing News, Advertising News, PR and Corporate Communication News, Digital News, People Movement News
For more updates, be socially connected with us on
Instagram,
LinkedIn,
Twitter,
Facebook,
YouTube
&
Google
News