Madison Media named media AOR of Aakash Education Services Ltd

Madison Media has been appointed as the Agency-on-Record for Aakash Education Services Ltd (AESL) in Delhi. The agency won the account in a multi agency pitch and will handle the duties across media – Print, TV, Radio, Cinema and OOH.

Aakash Chaudhry, CEO and Whole-Time Director, AESL, says, “We are excited to have Madison Media come on board as our partner and are looking forward to a long and mutually beneficial partnership. We have 30 years of operational experience in the test preparatory industry, we have built a scalable and asset-light business model that we can expand and replicate while maintaining quality in content and coaching.”

Vikram Sakhuja, Group CEO, Media and OOH, Madison, said, “Aakash offers student training and coaching through as many as 170 centres across 103 cities in India. It is a true privilege to partner with a builder of young medical and engineering talent that has served the country well.”

AESL provides comprehensive test preparatory services to students preparing for Medical and Engineering entrance examinations for Class 11th and Class 12th students and foundation courses (covering school boards and junior competitive examinations) for students across Class 8 to Class 10. AESL categorizes its programs into three brands- Aakash Medical, Aakash IIT-JEE and Aakash Foundations The first centre under “Aakash” brand was started in 1988, offering test preparatory services for medical entrance examinations. As of March 31, 2018, AESL has 170 Classroom centres across 103 cities and 23 states/union territories, of which it operates 67 through Franchise arrangements.
AESL is also the co-sponsor of Kaun Banega Crorepati 10, which is currently on air.


Madison Media has lately won a host of accounts across the country, including Bajaj Electricals in Mumbai, Continental Coffee in Hyderabad and Marvel Tea and BBC Media Action in New Delhi.
Madison Media Group handles media planning and buying for blue chip clients including Godrej, Titan, Asian Paints, Viacom 18, UBER, BJP, TVS, Raymond, Pidilite, Ceat, Piramal Healthcare, Domino’s, McDonald’s Gaana.com, Timesjobs.com, Tata Salt, Acer, Crompton, Indian Oil, Enamor Lingerie, Snapdeal, McDonald’s, Gowardhan Dairy, Café Coffee Day and many others. Madison Media a part of Madison World, which through its 11 companies served last year as many as 550 advertisers.