Madison Media roped in as Media AOR for Indira IVF
The account will be handled by Madison Media Sigma, based in Mumbai
Madison Media is delighted to announce that Indira IVF has entrusted the agency as its Media AOR. This comes close on the heels of Madison Media winning the digital account for the company. Apart from digital duties, the agency will now handle Traditional Media Planning, Buying & Strategy. The account will be handled by Madison Media Sigma, based in Mumbai.
Nitiz Murdia, Director-Indira IVF, commenting on the association said, “Indira IVF is on a positive growth trajectory and our mission is to increase our geographical visibility & footprint so that every Indian couple's dream of parenthood can be realized. We are excited to partner with Madison Media on our journey to make Indira IVF the foremost organization in the country”.
Says Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH, “A few days ago, we won the digital mandate for Indira IVF and now, Madison has been trusted with media duties. We look forward to this association with India IVF.”
Says Vanita Keswani, CEO, Madison Media Sigma, “Another great win in a short duration. We’re thrilled that Indira IVF has trusted us as their agency of record for Media.”
