Madison World ropes in Arti Singh as Vice President, Madison Retail Paradigm
Singh was heading Dentsu’s retail division before joining Madison
Madison World has appointed Arti Singh as Vice President of its retail unit – Madison Retail Paradigm, based in Mumbai.
Singh is a seasoned retail professional with over 16 years of experience in retail design, merchandising and implementation. She was heading Dentsu’s retail division before joining Madison.
Singh has worked with various clients including L&T Switchgear, Forever Mark, Hasbro, Disney, Indian Terrain, Henkel, Westside and several others.
Vikram Sakhuja, Partner & Group CEO Madison Media & OOH, said: “Media has now become a force at the point of retail more than ever before, be it in the online or physical world. We are therefore extremely excited to have Arti join the Madison Team to lead MRP in unleashing innovation at the coal face.”
On her appointment, Singh said: “I am happy and delighted to be a part of Madison World. Coming from retail design, strategy and shoppers marketing background, I look forward to grow the brand MRP with my years of experience and expertise in the field.”
