Sources have confirmed to exchange4media that Manja has won the integrated digital creative mandate for Taco Bell, the world’s largest Mexican-Inspired quick-service restaurant chain. The creative agency was launched by BBH's Arvind Krishnan and Leo Burnett's Prajota Guha Thakurta in July 2022.
The account was previously with BBH India, which was awarded the mandate in 2019. Manja will be the agency on record from now on.
Taco Bell, which has been leveraging influencer marketing, collaborated with youth icon and gaming enthusiast Rannvijay Singha in 2021 for the #CravingMeetsGaming experience through a virtual Game Session in the racing game Forza Horizon 4. In the same year, they also did #ISeeATaco campaign as well.
