Authors
Tanzila writes about advertising and marketing trends. Based out of Mumbai she looks out for interesting stories in the A&M space and is passionate about creativity in strategies.
Arvind RP, Chief Marketing Officer, McDonald’s (West and South), spoke to e4m about embracing anime, the ‘fake cheese’ controversy, the brand’s media strategy and more
Tanzila Shaikh Apr 12, 2024 8:40 AM
In a freewheeling chat, Kartik Smetacek and Rohit Malkani, Chief Creative Officers, L&K Saatchi & Saatchi, spoke about challenges in advertising, creative work during IPL and elections and much more
Tanzila Shaikh Apr 8, 2024 8:40 AM
At Pitch CMO Sumit 2024, Sridhar Hariharasubramanian, Senior Director, Salesforce India spoke about data and AI in the physical world
Tanzila Shaikh Mar 22, 2024 4:38 PM
Parikshit Bhattaccharya, CCO at BBH India, talks about completing one year with the agency and the different initiatives they are taking to revamp the working style
Tanzila Shaikh Mar 21, 2024 11:50 AM
It's perhaps not wrong to cater to the needs of India's formidable vegetarian consumer base; however, it's equally important to acknowledge the human repercussions in any business move, say experts
Tanzila Shaikh & Sandhya Raghavan Mar 21, 2024 9:25 AM
Big marketing bucks, data and insights, and rise of social commerce have been creating the right grounds for content creation to grow into a viable career choice these days, say experts
Tanzila Shaikh Mar 19, 2024 9:15 AM
In a chat with e4m, Rishi Negi, the COO of Banijay Asia & Endemol Shine India shared his views on content, experiential marketing, and the scarcity of talent in the M&E industry
Tanzila Shaikh Mar 13, 2024 12:33 PM
India is more than just its metros, say experts who aver that real progress may come only when brands catering to Bharat stop regressive portrayal of women in rural markets
Tanzila Shaikh Mar 8, 2024 9:17 AM
LinkedIn user claims Puma asked him to delete campaign video from his account saying it was not for public viewing, even though the same video was shared by an agency head from her personal account
Tanzila Shaikh Mar 6, 2024 8:53 PM
Asked about the status of the 2016 complaint against Patanjali, Manisha Kapoor, CEO & Secretary General of ASCI, said the case was still pending in the Bombay High Court
Tanzila Shaikh Mar 5, 2024 9:38 AM
Tushar Malhotra joined Bisleri in 2021 as Head of Marketing & International Business
Tanzila Shaikh Feb 29, 2024 3:16 PM
Director Vinil Mathew spoke to e4m about his journey from being an ad film director to now having two commercial films in his portfolio
Tanzila Shaikh Feb 28, 2024 12:50 PM
Advent of digital medium & social media has aided the ad industry and brands in the sexual wellness category to get more creative but the communication should be in good taste, shared industry experts
Tanzila Shaikh Feb 27, 2024 8:53 AM
Mayank Bathwal, CEO at Aditya Birla Health Insurance Co. Ltd, (ABHICL), talks about the brand's recent 'Activ One’ ads with Vikrant Massey among other nuances of the campaign
Tanzila Shaikh Feb 24, 2024 8:24 AM
Mayank Bathwal, CEO of Aditya Birla Health Insurance, talks about their recent campaign with actor Vikrant Massey and the BFSI sector in general
Tanzila Shaikh Feb 23, 2024 5:46 PM
Prior to this, Samyukta Ganesh Iyer was the with Kaya as VP & Head of Marketing
Tanzila Shaikh Feb 22, 2024 6:41 PM
Reckitt Benckiser found the perfect vehicle in Ameen Sayani and the power of radio to catapult Binaca Toothpaste's popularity in the Indian markets
Tanzila Shaikh Feb 22, 2024 9:09 AM
Marks & Spencer has earlier collaborated with Grey Group for a global campaign
Tanzila Shaikh Feb 21, 2024 2:14 PM
Megha Tata was appointed as the CEO of the animation studio in October 2022
Tanzila Shaikh Feb 21, 2024 12:35 PM
Surging from 30 screens in 2022 to over 200 screens across Mumbai by 2023, the DOOH sector is experiencing remarkable growth. e4m explores the evolving business landscape of this dynamic medium
Tanzila Shaikh Feb 20, 2024 9:17 AM
Sources have confirmed that some top management people at VML have been given additional roles
Tanzila Shaikh Feb 14, 2024 3:50 PM
Authenticity, relatability and creativity that couple influencers bring to their content is what draws brands towards them, according to experts
Tanzila Shaikh Feb 14, 2024 8:59 AM
There has been a shift in focus for brands in 2024 with an ironic 'Anti-Valentine's' approach in their marketing initiatives this year
Tanzila Shaikh Feb 13, 2024 8:24 AM
At the unveiling event of e4m dentsu Digital Advertising Report 2024, experts came together to discuss the impact of AI on creativity
Tanzila Shaikh Feb 9, 2024 6:50 PM
Omnicom won the account following a multi-agency pitch, sources close to the development have confirmed to e4m
Tanzila Shaikh Feb 8, 2024 5:29 PM
Can ends justify the means? In light of the recent Poonam Pandey death hoax, industry experts discuss the fine line between shocking and surprising in ethical marketing
Tanzila Shaikh Feb 6, 2024 9:20 AM
Sources have told e4m that Keigan Pinto will be moving out of the agency by May-end
Tanzila Shaikh Feb 5, 2024 7:48 PM
Swati Bhattacharya has over 25 years of experience in advertising
Tanzila Shaikh Feb 5, 2024 5:32 PM
At India Brand Conclave 2024, experts talked about the collaboration between technology and purpose to create brand innovations
Tanzila Shaikh Feb 5, 2024 4:20 PM
Poonam Pandey’s stunt to raise awareness about the HPV vaccine has received backlash on social media; Schbang, the agency that conceptualised the campaign, has issued an apology
Tanzila Shaikh Feb 5, 2024 9:12 AM
Shashank Srivastava, Senior Executive Officer - Marketing & Sales at Maruti Suzuki India, delivered a keynote at IBC 2024, discussing how marketing helps build stronger connections with the audience
Tanzila Shaikh Feb 3, 2024 9:07 AM
At the e4m TV First conference, industry leaders discussed the integration and collaboration of Television and Digital media
Tanzila Shaikh Feb 1, 2024 4:55 PM
Several brands like Maybelline India, Levi’s, Maruti Suzuki Nexa, Johnnie Walker, Budweiser, Bisleri Vedica, and CRED unveiled exclusive experience lounges at Lollapalooza 2024
Tanzila Shaikh Jan 29, 2024 3:58 PM
Industry players say ad rates have seen a positive shift compared to the previous year and 2024 holds promise for this advertising platform
Tanzila Shaikh Jan 29, 2024 8:55 AM
At the e4m Pride of India (South) Brands Summit held in Chennai, experts discussed about Bharat region and how it is growing multi-fold
Tanzila Shaikh Jan 26, 2024 11:18 AM
At the e4m Pride of India summit held in Chennai, industry leaders came together to discuss their journey of being a homegrown brand and promoting Bharat in the world
Tanzila Shaikh Jan 26, 2024 10:55 AM
It is a very nostalgic moment for me, said Piyush Pandey on working with the brand once again after 35 years
Tanzila Shaikh Jan 24, 2024 7:19 PM
Sources told e4m that the agency's Group Head (Copy), Farishte Irani is currently on her notice period and is on her way to join another agency
Tanzila Shaikh Jan 22, 2024 2:11 PM
Shams Jasani has stepped down as CEO Wunderman Thompson South Asia Group
Tanzila Shaikh Jan 11, 2024 11:00 AM
From Tata AIG’s reverse copy to Cadbury's clever ad for its 200th anniversary, brands’ love for print advertising is being noted and appreciated by audiences across platforms
Tanzila Shaikh Jan 10, 2024 1:23 PM
In a candid chat with e4m, Koli, who is associated with Gillette Venus, spoke about her 4-year-long association with the brand
Tanzila Shaikh Jan 8, 2024 3:25 PM
Industry experts from across the spectrum predict what will dictate the marketing landscape in the coming months
Tanzila Shaikh Jan 5, 2024 9:16 AM
Sources have confirmed with e4m that Saini will head the creative unit of the agency
Tanzila Shaikh Jan 4, 2024 2:19 PM
Sumant Bhattacharya was EVP-Strategy and Planning at Publicis Communications
Tanzila Shaikh Dec 29, 2023 7:56 PM
On his India visit, the Co-Founder and Creative Chairman of GUT, Anselmo Ramos, engaged in a chat with admen and industry leaders on his journey, creating an independent network and much more
Tanzila Shaikh Dec 29, 2023 1:33 PM
Influencer marketing, community building and adapting an omnichannel approach were other aspects that marketing leaders were working on this year, said industry leaders
Tanzila Shaikh Dec 29, 2023 12:20 PM
Anselmo Ramos, Co-Founder and the Creative Chairman at GUT, shares his thoughts on the global ad business, changing ad landscape and the recent merger with Globant
Tanzila Shaikh Dec 28, 2023 8:52 AM
At the e4m RedCarpet Experiential Marketing Summit 2023, Sunil Chauhan, Founder of FabCafe & Chefs United, spoke about the growing field of the hospitality industry
Tanzila Shaikh Dec 27, 2023 10:59 AM
Salman Khan's four-decade-long endorsement journey is a rich tapestry of brands across categories like colas, automobiles and even masalas
Tanzila Shaikh Dec 27, 2023 8:30 AM
While most players said it was a fantastic year, some cited hurdles like the slowdown in capital inputs to start-ups and geo-political turmoil
Tanzila Shaikh Dec 26, 2023 8:19 AM
We take a look at the evergreen Anil Kapoor’s endorsement list from Google India to Spotify to Cred and many more
Tanzila Shaikh Dec 25, 2023 9:14 AM
Tushar Malhotra, Head of Marketing at Bisleri, spoke to e4m on the brand’s latest campaign and the other associations
Tanzila Shaikh Dec 21, 2023 11:52 AM
Going forward, authenticity would be the keyword in most campaigns and brands will be more focused on partnering with influencers who provide genuine content and have a true follower base, say experts
Tanzila Shaikh Dec 21, 2023 8:53 AM
At the PubMatic round table, experts from the digital advertising and marketing industry discussed the significance of programmatic advertising and its various aspects
Tanzila Shaikh Dec 19, 2023 8:06 AM
Prior to this, Saurabh Dahiya was with VMLY&R as Head of Strategy & Planning
Tanzila Shaikh Dec 18, 2023 4:34 PM
As the year inches towards the end, e4m lists out people from the advertising fraternity who started their venture
Tanzila Shaikh Dec 18, 2023 8:57 AM
CCPA's new rules for brands seem rooted in consumer well-being, but can harmless sales practices be mistaken for 'dark patterns'? Brands and experts discuss
Tanzila Shaikh Dec 13, 2023 8:54 AM
This year, the industry saw big creative collaborations with tech, namely GenAI, AR and VR, leaving a deep impact on customer engagement, say our creative leaders
Tanzila Shaikh Dec 12, 2023 8:51 AM
At the exchange4media Content Jam conference, industry experts discussed various nuances of content and how it is evolving
Tanzila Shaikh Dec 7, 2023 6:57 PM
Cohorts, collabs and content is the love triangle for the ages, say brands about teaming up with the Zoya Akhtar film
Tanzila Shaikh Dec 7, 2023 8:53 AM
Growing user base, high community engagement, variety in content, bot-capability for automation, and community-centric approach make Telegram a great marketing channel, say experts
Tanzila Shaikh Dec 6, 2023 8:36 AM
The film featured a bevvy of luxury brands such as Rolex, Apple, Range Rover and the like integrated into the story of a rich family
Tanzila Shaikh Dec 4, 2023 9:07 AM
RJ Megha and RJ Dnyaneshwari spoke to e4m about the new show and the evolving creative space in radio
Tanzila Shaikh Dec 1, 2023 1:04 PM
Riding on these trends is a good way for brands to maintain relevance, say experts, but viral meme sensations aren't trained influencers and can backfire for the brand
Tanzila Shaikh Nov 24, 2023 9:03 AM
Aditya Kanthy, CEO of Omnicom Advertising Services, talks to e4m about the idea behind the creation of the new entity, the road ahead, and more
Tanzila Shaikh Nov 21, 2023 9:27 AM
With the rise of a new breed of environmentally conscious consumers, brands have been indulging in 'greenwashing.' In the light of this, ASCI's new guidelines are the need of the hour, say experts
Tanzila Shaikh Nov 21, 2023 9:10 AM
While some industry experts suggest brands have invested 2x more this year compared to last year, others talk about a slowdown
Tanzila Shaikh Nov 16, 2023 9:12 AM
While some experts called the return of CGOOH in marketing a modern remix of an old TV trick, others pointed out that CGI campaigns are cost-effective and get eyeballs too
Tanzila Shaikh Nov 14, 2023 9:12 AM
Senior players may have left the pitch a long time ago, but their brand equity stays undiluted and authentic, say experts
Tanzila Shaikh Nov 8, 2023 9:17 AM
Brands are going big on a new narrative style of ads, keeping viewers invested in the storyline and creating great salience for the brand
Tanzila Shaikh Nov 7, 2023 9:13 AM
The CEO of Nykaa Beauty shared the company’s strategies and the Indian growth story on the sidelines of the preview event for Nykaaland
Tanzila Shaikh Nov 6, 2023 8:56 AM
The Founder and CEO of Nykaa was speaking at a preview for the brand’s two-day live event – Nykaaland
Tanzila Shaikh Nov 4, 2023 10:18 AM
Print ads are seeing a resurgence even in the age of spiffy digital and TV spots. Experts attribute it largely to print's strength and adaptability
Tanzila Shaikh Oct 26, 2023 9:18 AM
Industry watchers say Meta is a media-friendly platform that allows political parties to go hyperlocal with their campaigns
Tanzila Shaikh Oct 25, 2023 1:06 PM
Aparna Tadikonda, EVP – South, Interactive Avenues, talks about the idea behind Sunfeast Dark Fantasy’s latest ad with Shah Rukh and its impact
Tanzila Shaikh Oct 25, 2023 9:00 AM
The CEO and Secretary General of ASCI, Manisha Kapoor took to LinkedIn to issue a stern warning to these influencers who don't adhere to the standard format for promotional write-ups on the platform
Tanzila Shaikh Oct 18, 2023 1:38 PM
A fun approach is what we had in mind for this campaign, says Ankit Pathak, Creative Director at Enormous Brands, the agency that created the ad
Tanzila Shaikh Oct 14, 2023 9:07 PM
Jain, CBDO, Diageo India, spoke about their ‘Keep Walking’ campaign, marketing strategy and more
Tanzila Shaikh Oct 13, 2023 9:00 AM
Saini, Vice President- Marketing, Mondelez India, lets us in about Oreo's brand new campaign for ICC Men's Cricket World Cup with ambassador Dhoni and the winning partnership between the two
Tanzila Shaikh Oct 12, 2023 1:42 PM
A good concept of 'nazar' sandwiched between an unusual ad format and underwhelming execution, say experts
Tanzila Shaikh Oct 10, 2023 2:16 PM
Advertising agencies shared with e4m that they are encouraging employees to have hard conversations, and catering to employee expectations about flexibility, physical and mental health
Tanzila Shaikh Oct 10, 2023 8:51 AM
The agency has won the creative mandate for the kabaddi league and will handle the integrated campaign for NPCI
Tanzila Shaikh Oct 9, 2023 8:37 AM
We look at some of the iconic commercials by Piyush Pandey that not only created lasting brand awareness but also impacted social change
Tanzila Shaikh Oct 5, 2023 8:54 AM
As per ASCI, the case has been referred to the Central Consumer Protection Authority
Tanzila Shaikh Oct 4, 2023 2:27 PM
Jain, SVP & MD - South Asia, Middle East & Africa at Levi Strauss & Co. tells us about the brand's association with on-ground events, marketing strategies, Deepika Padukone connection and more
Tanzila Shaikh Oct 4, 2023 8:26 AM
With the ICC Men's World Cup set to coincide with the festive season in India, experts opine whether advertisers will have to rework their budgets or dip into their coffers
Tanzila Shaikh Sep 28, 2023 8:40 AM
The technology helps agencies provide data-driven insights and create pitches more efficiently and faster, thereby streamlining tasks & freeing up time for strategic and creative thinking, say experts
Tanzila Shaikh Sep 22, 2023 9:06 AM
The sheer number of ad violations begs the question of whether agencies are having trouble interpreting the advertising body's guidelines
Tanzila Shaikh Sep 21, 2023 7:50 AM
The OOH campaign 'Yeh kisne dhoonda?', seen across Delhi and Mumbai, features amusing questions asked by users on the search engine
Tanzila Shaikh Sep 14, 2023 2:21 PM
The industry speak is that campaigns will work on drawing audiences to both online and offline options with both relatability and larger-than-life being keywords
Tanzila Shaikh Sep 14, 2023 8:27 AM
Sources told e4m that Sinha will be taking charge of daily operations
Tanzila Shaikh Sep 11, 2023 1:34 PM
The Deputy Municipal Commissioner of Special Projects spoke exclusively to e4m on promoting digital OOH and facilitating growth of outdoor advertising in the city
Tanzila Shaikh Sep 6, 2023 8:53 AM
Kanwar, VP-Content (APAC), VICE, spoke to e4m about the business of content in India, generation of revenue through collaborations and much more
Tanzila Shaikh Sep 1, 2023 8:07 AM
Tetsuya Yamada, MD of Omron Healthcare India, and actor Milind Soman speak to e4m
Tanzila Shaikh Aug 31, 2023 5:29 PM
The agency will look after the creatives, media, digital creatives and other services for the brand
Tanzila Shaikh Aug 31, 2023 3:19 PM
On the occasion of Raksha Bandhan, we spoke to Nitin Saini, VP- Marketing, Mondelez India, about their #BrothersWhoCare campaign & more
Tanzila Shaikh Aug 30, 2023 6:37 PM
Subhash Kamath, Piyush Pandey, Vikram Sahay, Sudhanshu Vats and Atul Khosla sit down for a panel discussion at the launch of ASCI Academy
Tanzila Shaikh Aug 29, 2023 4:43 PM
Rohit Kumar Singh, Secretary Department of Consumer Affairs, spoke about consumer protection with respect to advertising at the launch of ASCI Academy
Tanzila Shaikh Aug 29, 2023 2:25 PM
Subramanyeswar S (Subbu), Group CEO, MullenLowe Lintas Group, and CSO - APAC, MullenLowe Group, spoke to us about the Lowe Lintas DX team, what makes them unique and their partnership with Meta
Tanzila Shaikh Aug 25, 2023 9:12 AM
Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, shares insights on the auto brand's new campaign
Tanzila Shaikh Aug 24, 2023 10:56 AM
Despite ASCI's guidelines, ad violations have been at an all-time high. Experts list all the reasons from greed to ambiguity in the rules
Tanzila Shaikh Aug 23, 2023 9:23 AM
Industry players and influencers react to ASCI's new rule that says finfluencers should offer investment-related advice only after registering with SEBI
Tanzila Shaikh Aug 18, 2023 9:15 AM
Season 2 of the show has Zomato, MG Motors, Bvlgari and Sabyasachi making guest appearances
Tanzila Shaikh Aug 17, 2023 1:33 PM
Creative greats share their ideas for Independence Day if they were given no briefs, no rules and absolute liberty
Tanzila Shaikh Aug 16, 2023 8:57 AM
In the fiercely competitive adworld, these bravehearts have taken a leap of faith and are making a mark of their own. e4m reached out to some independent players to know why they chose the path
Tanzila Shaikh Aug 9, 2023 9:26 AM
‘Barbenhiemer’ innovations, the power of AI and creative conversations are inspiring brands to explore the potential of the medium, say industry watchers
Tanzila Shaikh Aug 9, 2023 9:17 AM
Speculations are rife about the Air India mascot's retirement. Experts share their views on whether it's too early to exile the iconic emperor
Tanzila Shaikh Jul 31, 2023 9:22 AM
Mitra, CEO of Titan Watches and Wearables Division, spoke to e4m on the sidelines of the Nebula series launch in Mumbai
Tanzila Shaikh Jul 28, 2023 9:07 AM
A part-time executive with big-time benefits, the FCMO is sure to become 'a thing' in the coming years, according to experts
Tanzila Shaikh Jul 25, 2023 8:47 AM
In the wake of WHO asking for curbs on marketing of junk foods, brand experts say companies need to proactively monitor advertising messages & media choices, and be clear in communication
Tanzila Shaikh Jul 14, 2023 9:19 AM
Singh, Marketing Director, Pernod Ricard India - Seagram's, speaks about the brand's recent campaign and its marketing initiatives for India
Tanzila Shaikh Jul 10, 2023 8:55 AM
Experts and content creators weigh in on Sebi's proposed guidelines for bringing in a semblance of order in the unregulated influencer space
Tanzila Shaikh Jul 6, 2023 9:32 AM
Anushree Tainwala, Executive Director, Samsonite South Asia, shares the company’s strategy to work with influencers, reaching consumers in tier cities and more
Tanzila Shaikh Jul 3, 2023 9:05 AM
ASCI can onboard a legal expert but they cannot be given enforcement powers, Rohit Kumar Singh, Secretary, Dept of Consumer Affairs told e4m
Tanzila Shaikh Jun 29, 2023 9:06 AM
e4m spoke to Ogilvy's Chief Creative Officer Worldwide and Executive Chairman India on the country’s performance at the just-concluded Cannes Lions 2023
Tanzila Shaikh Jun 26, 2023 4:15 PM
e4m takes stock of all of India's wins and achievements at the global creativity fest
Tanzila Shaikh Jun 24, 2023 8:37 AM
Leo Burnett and FCB Interface won Silver and Bronze respectively in the Sustainable Development Goals Lions category
Tanzila Shaikh Jun 24, 2023 6:32 AM
Apart from the Grand Prix in the Creative Effectiveness category, India won one gold, two silver and three bronze in 5 categories
Tanzila Shaikh Jun 23, 2023 6:32 AM
While Leo Burnett India got 3 Silver and 2 Bronze, Talented won 1 Silver and 2 Bronze metals. Dentsu Creative, EssenceMediacom and Mindshare have bagged 1 Bronze each
Tanzila Shaikh Jun 22, 2023 6:28 AM
The shortlists have been secured in Sustainable Development Goals Lions category
Tanzila Shaikh Jun 21, 2023 12:33 PM
Three Silvers for FCB India/FCB Kinnect, FCB Interface and Leo Burnett; Dentsu Creative and DDB Mudra both win Bronze
Tanzila Shaikh Jun 21, 2023 6:32 AM
The shortlists have been secured in Creative Business Transformation Lions, Creative Effectiveness Lions, Creative Strategy Lions, Film Lions and Mobile Lions
Tanzila Shaikh Jun 20, 2023 12:53 PM
Industry watchers share their take on the recent guidelines by ASCI and DOCA against unfair business practices by ecomm companies
Tanzila Shaikh Jun 20, 2023 9:12 AM
The shortlists have been secured in Brand Experience & Activation, Creative B2B Lions, and Creative Data Lions
Tanzila Shaikh Jun 19, 2023 12:43 PM
Leo Burnett, Talented, FCB Group India, Dentsu Creative, DDB Mudra, BBDO, Wondrlab Mumbai, Ogilvy India and Mindshare India are amongst the ones shortlisted
Tanzila Shaikh Jun 18, 2023 2:35 PM
The film festival saw an influx of Indian influencers, which could be a sign of changing times, say experts
Tanzila Shaikh Jun 16, 2023 3:29 PM
The agency has come on a project basis and will be working with Xiaomi
Tanzila Shaikh Jun 15, 2023 4:20 PM
Celebrities do bring noticeability, stature and aspiration value to brands, but the strategy works best when they are used to amplify the brand’s own narrative, say industry experts
Tanzila Shaikh Jun 15, 2023 9:00 AM
The Co-Founder and CCO at Talented speaks to us about his expectations as a jury member at Cannes Lions 2023, his take on creativity and his thoughts on inclusivity in creative campaigns
Tanzila Shaikh Jun 14, 2023 8:42 AM
The campaign has a unique blend of wit, innovation, and relatability, says Arnab Ray, Creative Director, Landor & Fitch India
Tanzila Shaikh Jun 13, 2023 9:17 AM
Scammers have been posing as recruiters from top ad agencies to lure people in with promises of plum jobs and projects, swindling money from them in the process
Tanzila Shaikh Jun 9, 2023 9:13 AM
Brands that want to be woke in their messaging, must be clear on the possible backlash and still stand their ground, say experts
Tanzila Shaikh Jun 7, 2023 9:07 AM
The Ogilvy India CCO, one of the 13 Indian jury members at Cannes Lions 2023, spoke to us about his idea of creativity, his judging criteria and what he expects to take back from the festival
Tanzila Shaikh Jun 7, 2023 8:29 AM
Mehra, Head – Sports Initiatives and Associations, Usha International, talks about the brand's decade-long association with Mumbai Indians and their growing investment in other sports
Tanzila Shaikh Jun 6, 2023 8:25 AM
e4m explores the audiences' interest in sports other than cricket and how it is working out for brands
Tanzila Shaikh Jun 2, 2023 9:05 AM
Sunder Balasubramanian, CMO of Myntra, talks to us about roping in fashion icons like SRK and Kiara for its latest campaign and how the brand keeps experimenting to stay relevant with consumers
Tanzila Shaikh May 30, 2023 9:12 AM
Industry leaders weigh in about stretching the frontiers of advertising with the infusion of tech with human ingenuity
Tanzila Shaikh May 29, 2023 9:06 AM
Industry experts weigh in on the latest controversy in the Indian ad world where two leading agencies have sent out strikingly similar campaigns as their Cannes Lions 2023 entries
Tanzila Shaikh May 24, 2023 9:08 AM
Both Dentsu Creative and VMLY&R have presented their sides of the argument after the former questioned the latter about the authenticity of the product they were promoting
Tanzila Shaikh May 23, 2023 1:53 PM
The entries sent by Dentsu Creative and VMLY&R have a striking resemblance. Will this be a cause for concern?
Tanzila Shaikh May 22, 2023 1:26 PM
