Tanzila Shaikh
Correspondent (Mumbai)
tanzila.shaikh@exchange4media.com
@tanzytales
Authors
Tanzila writes about advertising and marketing trends. Based out of Mumbai she looks out for interesting stories in the A&M space and is passionate about creativity in strategies.
Transparency, confidence and speed help during crisis: Arvind RP, McDonald’s
Arvind RP, Chief Marketing Officer, McDonald’s (West and South), spoke to e4m about embracing anime, the ‘fake cheese’ controversy, the brand’s media strategy and more
'When IPL and elections overlap, brands seize a massive media chance'
In a freewheeling chat, Kartik Smetacek and Rohit Malkani, Chief Creative Officers, L&K Saatchi & Saatchi, spoke about challenges in advertising, creative work during IPL and elections and much more
‘The physical world is a place full of opportunities to gather data’
At Pitch CMO Sumit 2024, Sridhar Hariharasubramanian, Senior Director, Salesforce India spoke about data and AI in the physical world
I would like us to be better than yesterday, every day: Parikshit Bhattaccharya, BBH India
Parikshit Bhattaccharya, CCO at BBH India, talks about completing one year with the agency and the different initiatives they are taking to revamp the working style
Why did Zomato’s ‘green fleet’ get red-flagged?
It's perhaps not wrong to cater to the needs of India's formidable vegetarian consumer base; however, it's equally important to acknowledge the human repercussions in any business move, say experts
Show me the money! How much do India's top influencers rake in?
Big marketing bucks, data and insights, and rise of social commerce have been creating the right grounds for content creation to grow into a viable career choice these days, say experts
Will be focusing on event space in 2024: Rishi Negi, Banijay Asia & Endemol Shine India
In a chat with e4m, Rishi Negi, the COO of Banijay Asia & Endemol Shine India shared his views on content, experiential marketing, and the scarcity of talent in the M&E industry
Jaibeer Ahmad named Managing Partner - North at VML
Jaibeer Ahmad will be directly reporting to Babita Baruah
From ironing boards to boardrooms: The tedious journey of Indian women in ads
India is more than just its metros, say experts who aver that real progress may come only when brands catering to Bharat stop regressive portrayal of women in rural markets
Puma campaign video controversy: All you need to know
LinkedIn user claims Puma asked him to delete campaign video from his account saying it was not for public viewing, even though the same video was shared by an agency head from her personal account
Patanjali’s chequered record: Under fire since 2016 for ‘misleading ads’
Asked about the status of the 2016 complaint against Patanjali, Manisha Kapoor, CEO & Secretary General of ASCI, said the case was still pending in the Bombay High Court
Bisleri elevates Tushar Malhotra to Director of Sales & Marketing
Tushar Malhotra joined Bisleri in 2021 as Head of Marketing & International Business
Production budget has not grown as expected: Ad director Vinil Mathew
Director Vinil Mathew spoke to e4m about his journey from being an ad film director to now having two commercial films in his portfolio
Is adland up for the 'sex talk'?
Advent of digital medium & social media has aided the ad industry and brands in the sexual wellness category to get more creative but the communication should be in good taste, shared industry experts
Vikrant Massey's persona resonates with diverse audiences: Mayank Bathwal, ABHICL
Mayank Bathwal, CEO at Aditya Birla Health Insurance Co. Ltd, (ABHICL), talks about the brand's recent 'Activ One’ ads with Vikrant Massey among other nuances of the campaign
‘AdEx for Activ One’s campaign is equally distributed among TV, OOH & Digital’
Mayank Bathwal, CEO of Aditya Birla Health Insurance, talks about their recent campaign with actor Vikrant Massey and the BFSI sector in general
Samyukta Ganesh Iyer joins Sephora as Chief Experience Officer: VP & Head of Marketing
Prior to this, Samyukta Ganesh Iyer was the with Kaya as VP & Head of Marketing
How Binaca struck the right note with Ameen Sayani's voice
Reckitt Benckiser found the perfect vehicle in Ameen Sayani and the power of radio to catapult Binaca Toothpaste's popularity in the Indian markets
Marks & Spencer calls for creative pitch
Marks & Spencer has earlier collaborated with Grey Group for a global campaign
Megha Tata moves on from Cosmos Maya
Megha Tata was appointed as the CEO of the animation studio in October 2022
Mumbai DOOH scene shining bright: What’s driving the growth
Surging from 30 screens in 2022 to over 200 screens across Mumbai by 2023, the DOOH sector is experiencing remarkable growth. e4m explores the evolving business landscape of this dynamic medium
McCann Worldgroup wins creative mandate of Sintex
Prasoon Joshi confirmed the win with e4m
VML retains Wunderman Thompson senior management
Sources have confirmed that some top management people at VML have been given additional roles
Valentine's Day: Why brands are smitten with couple influencers
Authenticity, relatability and creativity that couple influencers bring to their content is what draws brands towards them, according to experts
Valentine's Day: Self-love and singletons at the heart of brand campaigns this year
There has been a shift in focus for brands in 2024 with an ironic 'Anti-Valentine's' approach in their marketing initiatives this year
'Copywriters will not lose jobs, AI will help them improve their work'
At the unveiling event of e4m dentsu Digital Advertising Report 2024, experts came together to discuss the impact of AI on creativity
Omnicom wins creative mandate of Air India Express
Omnicom won the account following a multi-agency pitch, sources close to the development have confirmed to e4m
How far is too far in Shockvertising?
Can ends justify the means? In light of the recent Poonam Pandey death hoax, industry experts discuss the fine line between shocking and surprising in ethical marketing
Is Keigan Pinto moving out of FCB India?
Sources have told e4m that Keigan Pinto will be moving out of the agency by May-end
Swati Bhattacharya steps down as FCB India CCO
Swati Bhattacharya has over 25 years of experience in advertising
Companies need to keep reinventing brand purpose
At India Brand Conclave 2024, experts talked about the collaboration between technology and purpose to create brand innovations
Poonam Pandey’s death hoax: Good cause with a bad taste?
Poonam Pandey’s stunt to raise awareness about the HPV vaccine has received backlash on social media; Schbang, the agency that conceptualised the campaign, has issued an apology
Today’s consumers have evolved into digital media experts: Shashank Srivastava
Shashank Srivastava, Senior Executive Officer - Marketing & Sales at Maruti Suzuki India, delivered a keynote at IBC 2024, discussing how marketing helps build stronger connections with the audience
'TV and Digital need to be used for very different purposes'
At the e4m TV First conference, industry leaders discussed the integration and collaboration of Television and Digital media
Brands tap into the #Lollapalooza2024 energy
Several brands like Maybelline India, Levi’s, Maruti Suzuki Nexa, Johnnie Walker, Budweiser, Bisleri Vedica, and CRED unveiled exclusive experience lounges at Lollapalooza 2024
Cinema advertising a hit again, courtesy box-office successes
Industry players say ad rates have seen a positive shift compared to the previous year and 2024 holds promise for this advertising platform
The significance of Bharat for businesses
At the e4m Pride of India (South) Brands Summit held in Chennai, experts discussed about Bharat region and how it is growing multi-fold
How homegrown brands are leading the charge in modern India
At the e4m Pride of India summit held in Chennai, industry leaders came together to discuss their journey of being a homegrown brand and promoting Bharat in the world
Luna ropes in Piyush Pandey for its relaunch in India
It is a very nostalgic moment for me, said Piyush Pandey on working with the brand once again after 35 years
Farishte Irani moves on from Dentsu Creative India
Sources told e4m that the agency's Group Head (Copy), Farishte Irani is currently on her notice period and is on her way to join another agency
VML appoints Harsh Shah as Managing Partner
According to sources, Anurag Tandon has decided to move on
Babita Baruah to be VML India CEO as Shamsuddin Jasani exits
Shams Jasani has stepped down as CEO Wunderman Thompson South Asia Group
Print ads push the creative envelope with out-of-the box thinking
From Tata AIG’s reverse copy to Cadbury's clever ad for its 200th anniversary, brands’ love for print advertising is being noted and appreciated by audiences across platforms
For influencers, having a clear communication with viewers is key: Prajakta Koli
In a candid chat with e4m, Koli, who is associated with Gillette Venus, spoke about her 4-year-long association with the brand
Hyper-personalization to niche markets: What marketing trends await us in 2024?
Industry experts from across the spectrum predict what will dictate the marketing landscape in the coming months
Umma Saini joins Schbang as CCO, Rayomand Patell moves on
Sources have confirmed with e4m that Saini will head the creative unit of the agency
Sumant Bhattacharya moves on from Publicis
Sumant Bhattacharya was EVP-Strategy and Planning at Publicis Communications
In the next five years, we want to be one of the top three agencies: Anselmo Ramos
On his India visit, the Co-Founder and Creative Chairman of GUT, Anselmo Ramos, engaged in a chat with admen and industry leaders on his journey, creating an independent network and much more
Marketing in 2023: When social responsibility, agility, AI conversations took centre stage
Influencer marketing, community building and adapting an omnichannel approach were other aspects that marketing leaders were working on this year, said industry leaders
GUT is committed to being a fearless agency for courageous clients: Anselmo Ramos
Anselmo Ramos, Co-Founder and the Creative Chairman at GUT, shares his thoughts on the global ad business, changing ad landscape and the recent merger with Globant
‘Tech integration is playing an important role in the culinary industry’
At the e4m RedCarpet Experiential Marketing Summit 2023, Sunil Chauhan, Founder of FabCafe & Chefs United, spoke about the growing field of the hospitality industry
Salman Khan turns 58: Ads and endorsements of the Bhai of brands
Salman Khan's four-decade-long endorsement journey is a rich tapestry of brands across categories like colas, automobiles and even masalas
2023 adland business review: Cheers for some, challenges for others
While most players said it was a fantastic year, some cited hurdles like the slowdown in capital inputs to start-ups and geo-political turmoil
Anil Kapoor turns 67: A jhakaas brand journey
We take a look at the evergreen Anil Kapoor’s endorsement list from Google India to Spotify to Cred and many more
Deepika Padukone fits the bill to cut through cohorts: Tushar Malhotra, Bisleri
Tushar Malhotra, Head of Marketing at Bisleri, spoke to e4m on the brand’s latest campaign and the other associations
Influencer Marketing in 2023: The year of rise & regulations
Going forward, authenticity would be the keyword in most campaigns and brands will be more focused on partnering with influencers who provide genuine content and have a true follower base, say experts
‘Programmatic advertising promises to bring efficiency at scale’
At the PubMatic round table, experts from the digital advertising and marketing industry discussed the significance of programmatic advertising and its various aspects
Leo Burnett Mumbai names Saurabh Dahiya as Exec Director - Head of Strategy & Planning
Prior to this, Saurabh Dahiya was with VMLY&R as Head of Strategy & Planning
2023: When many adland stalwarts went independent
As the year inches towards the end, e4m lists out people from the advertising fraternity who started their venture
Schbang elevates Jatin Sinha as Chief Information Officer
Jatin Sinha has been with Schbang since 2020
Will ‘dark pattern’ guidelines lead to brighter days for businesses?
CCPA's new rules for brands seem rooted in consumer well-being, but can harmless sales practices be mistaken for 'dark patterns'? Brands and experts discuss
2023: When advertising said, 'Hi, AI'
This year, the industry saw big creative collaborations with tech, namely GenAI, AR and VR, leaving a deep impact on customer engagement, say our creative leaders
‘In the next 10 years, we will see diverse stories and it will be more real-time’
At the exchange4media Content Jam conference, industry experts discussed various nuances of content and how it is evolving
The Archies: Why brands want to join the Riverdale gang
Cohorts, collabs and content is the love triangle for the ages, say brands about teaming up with the Zoya Akhtar film
Why Telegram is proving promising for marketers
Growing user base, high community engagement, variety in content, bot-capability for automation, and community-centric approach make Telegram a great marketing channel, say experts
Animal: Big brands on the prowl in Ranbir Kapoor starrer
The film featured a bevvy of luxury brands such as Rolex, Apple, Range Rover and the like integrated into the story of a rich family
Radio Mirchi 98.3 launches new show ‘Seedhi Jalebiyan’
RJ Megha and RJ Dnyaneshwari spoke to e4m about the new show and the evolving creative space in radio
Collaborating like a Wow! Why brands are drawn to viral sensations
Riding on these trends is a good way for brands to maintain relevance, say experts, but viral meme sensations aren't trained influencers and can backfire for the brand
‘The idea to start The Unlock Company came while training professionals during lockdown’
Ex-Dentsu CEO Arijit Ray talks to e4m about his new company
‘Omnicom Advertising Services will create opportunity for specialization of our agencies’
Aditya Kanthy, CEO of Omnicom Advertising Services, talks to e4m about the idea behind the creation of the new entity, the road ahead, and more
Can ASCI curb the white lies of 'green' brands?
With the rise of a new breed of environmentally conscious consumers, brands have been indulging in 'greenwashing.' In the light of this, ASCI's new guidelines are the need of the hour, say experts
How is the festive season going for influencer marketing industry
While some industry experts suggest brands have invested 2x more this year compared to last year, others talk about a slowdown
OOH goes ‘Out of the World’ with CGI campaigns
While some experts called the return of CGOOH in marketing a modern remix of an old TV trick, others pointed out that CGI campaigns are cost-effective and get eyeballs too
Why brands are betting big time on cricket's old-timers
Senior players may have left the pitch a long time ago, but their brand equity stays undiluted and authentic, say experts
Ads that tell stories: How episodic campaigns are setting a new narrative
Brands are going big on a new narrative style of ads, keeping viewers invested in the storyline and creating great salience for the brand
The world is looking at India as the biggest marketplace: Anchit Nayar, Nykaa
The CEO of Nykaa Beauty shared the company’s strategies and the Indian growth story on the sidelines of the preview event for Nykaaland
Our planning and execution precede what we saw in Barbieland: Falguni Nayar, Nykaa
The Founder and CEO of Nykaa was speaking at a preview for the brand’s two-day live event – Nykaaland
Bold Print: Are copy-led ads seeing a renaissance?
Print ads are seeing a resurgence even in the age of spiffy digital and TV spots. Experts attribute it largely to print's strength and adaptability
Poll pull: Why Meta has been big on political campaigns
Industry watchers say Meta is a media-friendly platform that allows political parties to go hyperlocal with their campaigns
‘The goal of #MyFantasyAdWithSRK campaign was to establish an emotional connect with TG’
Aparna Tadikonda, EVP – South, Interactive Avenues, talks about the idea behind Sunfeast Dark Fantasy’s latest ad with Shah Rukh and its impact
ASCI calls out LinkedIn influencers: 'Chup chup disclosure se chupna kya?'
The CEO and Secretary General of ASCI, Manisha Kapoor took to LinkedIn to issue a stern warning to these influencers who don't adhere to the standard format for promotional write-ups on the platform
MMT India-Pak fiasco: Brands join the chatter
Industry heads call for sensitivity and responsibility
MakeMyTrip’s ad on India-Pak clash comes under attack from netizens
A fun approach is what we had in mind for this campaign, says Ankit Pathak, Creative Director at Enormous Brands, the agency that created the ad
In our marketing strategy, you will never see just one channel: Shweta Jain, Diageo India
Jain, CBDO, Diageo India, spoke about their ‘Keep Walking’ campaign, marketing strategy and more
MS Dhoni has clearly strengthened Oreo's brand equity: Nitin Saini, Mondelez India
Saini, Vice President- Marketing, Mondelez India, lets us in about Oreo's brand new campaign for ICC Men's Cricket World Cup with ambassador Dhoni and the winning partnership between the two
Oreo & Dhoni World Cup ad: Hit or miss?
A good concept of 'nazar' sandwiched between an unusual ad format and underwhelming execution, say experts
World Mental Health Day: How the adland cares for its mind space
Advertising agencies shared with e4m that they are encouraging employees to have hard conversations, and catering to employee expectations about flexibility, physical and mental health
Wunderman Thompson bags mandates for Pro Kabaddi League, NPCI's UPI safety campaign
The agency has won the creative mandate for the kabaddi league and will handle the integrated campaign for NPCI
Piyush Pandey's legacy: Ads that made India
We look at some of the iconic commercials by Piyush Pandey that not only created lasting brand awareness but also impacted social change
No complaint received over Amitabh Bachchan Flipkart ad: ASCI
As per ASCI, the case has been referred to the Central Consumer Protection Authority
Levi's delights customers with marketing efforts through multiple touchpoints: Amisha Jain
Jain, SVP & MD - South Asia, Middle East & Africa at Levi Strauss & Co. tells us about the brand's association with on-ground events, marketing strategies, Deepika Padukone connection and more
World Cup in the festive months: A win-win for brands?
With the ICC Men's World Cup set to coincide with the festive season in India, experts opine whether advertisers will have to rework their budgets or dip into their coffers
Pitch Perfect: How AI is helping agencies win new businesses
The technology helps agencies provide data-driven insights and create pitches more efficiently and faster, thereby streamlining tasks & freeing up time for strategic and creative thinking, say experts
Lost in translation? The curious case of agencies and ASCI guidelines
The sheer number of ad violations begs the question of whether agencies are having trouble interpreting the advertising body's guidelines
Google unveils OOH campaign along with Talented & The New Thing
The OOH campaign 'Yeh kisne dhoonda?', seen across Delhi and Mumbai, features amusing questions asked by users on the search engine
Tapping the trend: What's inspiring ad world this cricket & festive season
The industry speak is that campaigns will work on drawing audiences to both online and offline options with both relatability and larger-than-life being keywords
Industry grapevine: Is Dheeraj Sinha joining FCB India?
Sources told e4m that Sinha will be taking charge of daily operations
We earn Rs 200 crore per year from OOH in Mumbai: Sanjog Kabare, BMC
The Deputy Municipal Commissioner of Special Projects spoke exclusively to e4m on promoting digital OOH and facilitating growth of outdoor advertising in the city
Will be focusing on regional content: Samira Kanwar, VICE
Kanwar, VP-Content (APAC), VICE, spoke to e4m about the business of content in India, generation of revenue through collaborations and much more
‘Digital is our approach. We have tested TV but it didn’t work out in our favour’
Tetsuya Yamada, MD of Omron Healthcare India, and actor Milind Soman speak to e4m
Dentsu Creative India wins integrated media mandate of Gulf Oil
The agency will look after the creatives, media, digital creatives and other services for the brand
Consumers are too aware and they can tell when the brand is trying hard: Nitin Saini
On the occasion of Raksha Bandhan, we spoke to Nitin Saini, VP- Marketing, Mondelez India, about their #BrothersWhoCare campaign & more
What will it take to create a culture of responsibility in advertising?
Subhash Kamath, Piyush Pandey, Vikram Sahay, Sudhanshu Vats and Atul Khosla sit down for a panel discussion at the launch of ASCI Academy
Don't give up on creativity, just draw a line: DoCA to adland
Rohit Kumar Singh, Secretary Department of Consumer Affairs, spoke about consumer protection with respect to advertising at the launch of ASCI Academy
‘Digital is no longer news – it’s a necessity’
Subramanyeswar S (Subbu), Group CEO, MullenLowe Lintas Group, and CSO - APAC, MullenLowe Group, spoke to us about the Lowe Lintas DX team, what makes them unique and their partnership with Meta
‘We are using regional media to reach Bharat’
Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, shares insights on the auto brand's new campaign
Lowe Lintas wins creative mandate for Eureka Forbes
The agency bagged the account after a multi-agency pitch
Celebs, influencers and brands! Why so many ASCI violations?
Despite ASCI's guidelines, ad violations have been at an all-time high. Experts list all the reasons from greed to ambiguity in the rules
LED installations at 13 Mumbai local railway stations light up OOH media
The installations have been put up on the Western line
'Vague and unclear!', finfluencers on ASCI's SEBI mandate
Industry players and influencers react to ASCI's new rule that says finfluencers should offer investment-related advice only after registering with SEBI
Made In Heaven: A match made for brand integration?
Season 2 of the show has Zomato, MG Motors, Bvlgari and Sabyasachi making guest appearances
What will adland do with complete creative freedom?
Creative greats share their ideas for Independence Day if they were given no briefs, no rules and absolute liberty
Love for freedom: How India's independent ad agencies are marching to their own beat
In the fiercely competitive adworld, these bravehearts have taken a leap of faith and are making a mark of their own. e4m reached out to some independent players to know why they chose the path
What’s making OOH out of the world?
‘Barbenhiemer’ innovations, the power of AI and creative conversations are inspiring brands to explore the potential of the medium, say industry watchers
Air India Express calls for creative pitch
As per sources, many leading agencies are in the fray
Lose the 'baggage', keep the Maharaja: Adland to Air India
Speculations are rife about the Air India mascot's retirement. Experts share their views on whether it's too early to exile the iconic emperor
Premium and luxury marketing are booming: Suparna Mitra, Titan
Mitra, CEO of Titan Watches and Wearables Division, spoke to e4m on the sidelines of the Nebula series launch in Mumbai
Meet the fractional CMO
A part-time executive with big-time benefits, the FCMO is sure to become 'a thing' in the coming years, according to experts
Aalap Desai exits Dentsu
As per sources, Desai will be launching his own venture
Ads for kids: Should brands take self-regulation lessons?
In the wake of WHO asking for curbs on marketing of junk foods, brand experts say companies need to proactively monitor advertising messages & media choices, and be clear in communication
'Drink More…Water' is our digital-first campaign: Ishwindar Singh, Pernod Ricard
Singh, Marketing Director, Pernod Ricard India - Seagram's, speaks about the brand's recent campaign and its marketing initiatives for India
Can Sebi rein in the unruly finfluencer?
Experts and content creators weigh in on Sebi's proposed guidelines for bringing in a semblance of order in the unregulated influencer space
Why Samsonite works with influencers along with Virat Kohli
Anushree Tainwala, Executive Director, Samsonite South Asia, shares the company’s strategy to work with influencers, reaching consumers in tier cities and more
Should hawk-eyed ASCI get legal teeth?
ASCI can onboard a legal expert but they cannot be given enforcement powers, Rohit Kumar Singh, Secretary, Dept of Consumer Affairs told e4m
Don’t worry about the metals, keep doing the great work: Piyush Pandey to Indian adland
e4m spoke to Ogilvy's Chief Creative Officer Worldwide and Executive Chairman India on the country’s performance at the just-concluded Cannes Lions 2023
Cannes Lions 2023: Indian adland’s final scoreboard
e4m takes stock of all of India's wins and achievements at the global creativity fest
Cannes Lions: 2 metals for India on last day, final tally at 25
Leo Burnett and FCB Interface won Silver and Bronze respectively in the Sustainable Development Goals Lions category
Cannes Lions 2023: Ogilvy India bags Grand Prix; total 7 metals for the country on Day 4
Apart from the Grand Prix in the Creative Effectiveness category, India won one gold, two silver and three bronze in 5 categories
Cannes Lions Day 3: India bags 4 Silver and 6 Bronze; metal tally stands at 16
While Leo Burnett India got 3 Silver and 2 Bronze, Talented won 1 Silver and 2 Bronze metals. Dentsu Creative, EssenceMediacom and Mindshare have bagged 1 Bronze each
Cannes Lions 2023: India gets 7 shortlists on Day 3
The shortlists have been secured in Sustainable Development Goals Lions category
Cannes Lions Day 2: Six metals for India; FCB Group India bags Gold
Three Silvers for FCB India/FCB Kinnect, FCB Interface and Leo Burnett; Dentsu Creative and DDB Mudra both win Bronze
Cannes Lions Day 2: India gets 13 more shortlists in 5 categories
The shortlists have been secured in Creative Business Transformation Lions, Creative Effectiveness Lions, Creative Strategy Lions, Film Lions and Mobile Lions
ASCI’s strike on ‘dark patterns’ lead to brighter days for consumers & businesses?
Industry watchers share their take on the recent guidelines by ASCI and DOCA against unfair business practices by ecomm companies
Cannes Lions Day 1: India bags 57 shortlists in 18 categories so far
The shortlists have been secured in Brand Experience & Activation, Creative B2B Lions, and Creative Data Lions
Cannes Lions Day 1: India bags 43 shortlists in 13 categories
Leo Burnett, Talented, FCB Group India, Dentsu Creative, DDB Mudra, BBDO, Wondrlab Mumbai, Ogilvy India and Mindshare India are amongst the ones shortlisted
Move over celebs, it’s time for influencers at Cannes
The film festival saw an influx of Indian influencers, which could be a sign of changing times, say experts
Xiaomi collaborates with Media.Monks for campaigns
The agency has come on a project basis and will be working with Xiaomi
EORS-18 Marketing: How roping in celebrities helped Myntra
Celebrities do bring noticeability, stature and aspiration value to brands, but the strategy works best when they are used to amplify the brand’s own narrative, say industry experts
Last year at Cannes was our 1983: PG Aditiya
The Co-Founder and CCO at Talented speaks to us about his expectations as a jury member at Cannes Lions 2023, his take on creativity and his thoughts on inclusivity in creative campaigns
Eat like no one is watching: Inside Landor & Fitch’s Cannes Lions entry
The campaign has a unique blend of wit, innovation, and relatability, says Arnab Ray, Creative Director, Landor & Fitch India
Adland gets Jamtara-ed! Job scam has industry on guard
Scammers have been posing as recruiters from top ad agencies to lure people in with promises of plum jobs and projects, swindling money from them in the process
War on wokeism: How can brands come out unscathed this Pride Month
Brands that want to be woke in their messaging, must be clear on the possible backlash and still stand their ground, say experts
India is now a big game-changer in the business of advertising: Sukesh Nayak
The Ogilvy India CCO, one of the 13 Indian jury members at Cannes Lions 2023, spoke to us about his idea of creativity, his judging criteria and what he expects to take back from the festival
Sports is an integral part of our ethos as a company: Komal Mehra, Usha International
Mehra, Head – Sports Initiatives and Associations, Usha International, talks about the brand's decade-long association with Mumbai Indians and their growing investment in other sports
Worth a shot: Why are brands teaming up with non-cricket sports?
e4m explores the audiences' interest in sports other than cricket and how it is working out for brands
Retail therapy: Decoding Myntra’s love for celebs
Sunder Balasubramanian, CMO of Myntra, talks to us about roping in fashion icons like SRK and Kiara for its latest campaign and how the brand keeps experimenting to stay relevant with consumers
How creative tech is scripting a new future in Indian advertising
Industry leaders weigh in about stretching the frontiers of advertising with the infusion of tech with human ingenuity
‘Kaala teeka’ campaign row: A case of coincidence?
Industry experts weigh in on the latest controversy in the Indian ad world where two leading agencies have sent out strikingly similar campaigns as their Cannes Lions 2023 entries
Agencies react to e4m’s story on similar entries for Cannes Lions 2023
Both Dentsu Creative and VMLY&R have presented their sides of the argument after the former questioned the latter about the authenticity of the product they were promoting
Cannes Lions 2023: Two leading agencies send ‘similar’ campaigns
The entries sent by Dentsu Creative and VMLY&R have a striking resemblance. Will this be a cause for concern?