Nokia phones’ HMD Global ropes in Adam Ferguson as Head of Product Marketing
Ferguson joins HMD Global after a stint as Head of Marketing for OnePlus in Europe
HMD Global has appointed Adam Ferguson as Head of Product Marketing. Formerly Head of Marketing for OnePlus in Europe, Ferguson brings with him a wealth of experience in FMCG, having also held senior marketing positions at EE, Nestle and Unilever.
He will be responsible for leading HMD Global’s overarching product marketing strategy across the entire portfolio of Nokia smartphones and feature phones. A Ferguson’s appointment comes hot off the heels of Stephen Taylor joining the company as Chief Marketing Officer, as HMD Global continues to bolster its leadership team following a host of new product announcements.
Ferguson will report directly into Stephen Taylor as they both develop the long-term growth strategy for the full portfolio of Nokia phones.
Adam Ferguson, Head of Product Marketing at HMD Global says: “As a mobile enthusiast, I’m delighted to be joining HMD Global, the home of Nokia phones. There aren’t many devices that captivate audiences and evoke such loyalty as Nokia phones do. I look forward to doing this legacy justice and helping bring fans of the brand what they’ve come to expect – the best in quality design and the latest technology at an accessible price point.”
Stephen Taylor, Chief Marketing Officer at HMD Global said, “I’m looking forward to working closely with Adam in his new role and am confident the team will have much to learn from his experience. He is a truly brand-minded marketing leader with broad experience in global blue chip FMCG, telco and consumer tech businesses that will no doubt help propel our product marketing strategy into new and exciting directions.”
