Optimystix Entertainment, a leading production house in both fiction and non-fiction programming, has recently appointed Rajesh Bahl as its new Director and Group CEO. He will be responsible for helping the company accelerate the next phase of its growth and transformation. He will now lead the company’s transformation from a bespoke TV production company to creating and producing digital content and venturing into feature film business.
Before joining Optimystix Rajesh Bahl was the Founding CEO, of Times Studio, A Times of India Group (BCCL) entity where he played a pivotal role in setting up Times Studio business. Under his leadership Times Studio grew from 0-60+ member team, produced few marquee original shows for MX Player and have executed many digital video campaigns for multiple brands and advertisers.
Rajesh is a senior M&E & Digital business leader with over 20 years of experience of being at the helm in globally acclaimed media companies, namely Times Group, Star TV, Eros International, Universal Music Group and Sony Music, and has been instrumental in establishing their digital & content businesses.
In his previous stint as the COO at Eros International, he overlooked the development and digitization plans of the digital arm of Eros International. He successfully built and launched www.erosnow.com, India’s first premium OTT service and was involved in driving the product, content & marketing strategy for the same apart from being responsible for feature film marketing.
He completely believes that there is a massive demand for premium content in the market and across platforms, genres, and languages which in turn is running demand from the TV broadcasters, OTT services and feature film business alike.