Papa John's appoints Havas Media as integrated media agency of record
Papa John's previous media agency Initiative reportedly resigned after the brand got embroiled in a controversy.
Papa John’s has reportedly announced that it has appointed Havas Media as its new integrated media agency of record.
According to media reports, the pizza chain said that the decision has been taken following a competitive review. The appointment will be effective October 1, 2018.
The need for a review arose after Papa John's previous media agency Initiative reportedly resigned the client in mid-July after the brand got embroiled in a controversy. Immediately aftre the controverys broke, Initiative had said that it would stick with Papa John's, but later US CEO Amy Armstrong said the media agency was resigning because some additional information had come to light, mentioned the media reports. A number of Papa John's agencies had also resigned the account. at that time
