Publicis Communications elevates Vandana Verma to COO, Arc Worldwide
Verma joined Publicis Groupe in 2012 as Vice President to set up the Groupe’s experiential offering. In 2017, she was handed the reins to Arc Worldwide India
Publicis Communications India has promoted Vandana Verma to COO, Arc Worldwide, India. She was earlier the Executive Director.
Verma joined Publicis Groupe in 2012 as Vice President to set up the Groupe’s experiential offering. In 2017, she was handed the reins to Arc Worldwide India.
On the elevation, media reports quoted Saurabh Varma, CEO, Publicis Communications, South Asia, as saying that Arc Worldwide under Verma’s leadership, has played a critical role in enabling and taking the platform to greater heights. The next few years is going to be big for experiential marketing in India and that he couldn’t have asked for a better leader than Verma to take this head on, he added.
Verma reportedly said that she is looking forward to exploring more innovative ways to really use the shopper and experiential market in India to its full potential and continue to deliver on best-in-class solutions for the brand.
