Publicis Groupe wins media mandate for Cathay Pacific
Leo Burnett will lead the mandate in India. The selection has been made following a global review
Publicis Groupe has been selected to handle the creative, media and social duties of Cathay Pacific. Leo Burnett will lead the mandate in India. The development has been confirmed by highly placed sources in the agency.
The announcement has been made following a global review, which began in March. The review, according to media reports, was done as part of Cathay's turnaround plan that requires a change in their marketing strategy.
The appointment brings to an end a 25-year relationship between the airline and McCann Worldgroup.
The announcement has been made following a global review, which began in March. The review, according to media reports, was done as part of Cathay's turnaround plan that requires a change in their marketing strategy.
The appointment brings to an end a 25-year relationship between the airline and McCann Worldgroup.
