Tata Digital ropes in Sheran Mehra as Chief Brand Officer
Prior to this, Mehra was Executive Director at DBS, leading strategic marketing function
Tata Digital has appointed Sheran Mehra as their Chief Brand Officer to lead brand, design, content and UX/UI. She will be reporting to CEO Pratik Pal.
Before joining Tata Digital, Mehra was Executive Director at DBS, leading strategic marketing function. At DBS, she spearheaded the marketing launch of Digibank and has been credited for leading several campaigns, including Chilli Paneer, Portraits of Purpose (PoP) and Action against Cyber Thefts (ACT).
In her career spanning more than 20 years, she has successfully led marketing strategy and thought leadership for some of the leading brands in India.
Before DBS, Mehra led customer experience at Club Mahindra Holidays and earlier led Marketing at Barclays and HSBC.
During her stint in advertising at Ogilvy and SSC B Lintas, she managed brands across varied consumer categories including Unilever, Kimberley Clark and Pfizer.
Leveraging her deep expertise in consumer insights, customer life cycle management, innovative communication and crisis management, Mehra has effectively impacted mindshare and market share of the brands she has been associated with.
