TikTok India’s digital marketing mandate goes to Kinnect
The agency will be responsible for driving TikTok’s growth in India
Kinnect has been chosen as TikTok India's agency on record and has bagged the digital marketing mandate. Following a multi-agency pitch, the agency has won the mandate for the app.
Kinnect will be responsible to fuel TikTok’s growth and solidify its base in India. Both companies are focused on cutting through the shackled definitions of what a social network or a video platform is supposed to be. The core of the application is creativity and consumption and they have found in Kinnect a partner who can help mould the category to their vision.
Commenting on the account win, Rohan Mehta, CEO, Kinnect said: "We are extremely excited that TikTok India has decided to partner with us. TikTok is giving wings to the creativity of emerging India and is evolving as a prime platform of self-expression. We are eager to further grow its usage across markets and ensure that people across categories are able to become a part of this fast-growing creative community.”
