Wunderman Thompson bags ŠKODA India's strategy & creative mandate
The agency will hold the account for 3 years and operate it out of the Mumbai office
Wunderman Thompson India has won the strategy and creative mandate for ŠKODA, the Czech automobile manufacturer, for a tenure of 3 years. The account will be led and operated out of Wunderman Thompson’s Mumbai office.
Talking about the new partnership, Tarun Jha, Head of Marketing, ŠKODA Auto India, said, “ŠKODA is at a very critical milestone of its journey in India. As we gear up for the next phase of our growth with our India 2.0 strategy, we wanted a partner who will ride with us and add value to our business. With Wunderman Thompson’s experience in auto category and enthusiasm to build distinctive narratives, we are hopeful that journey will be successful.”
Commenting on the business win, Anurag Tandon, SVP & Managing Partner, Wunderman Thompson, Mumbai, said, “ŠKODA is a legacy brand that has won the hearts and loyalty of car lovers in India over the last 2 decades, offering luxury, accessibility and reliability. On the back of new product launches and network expansion with a laser-sharp focus on customer satisfaction, the brand is a on an accelerated growth path. We couldn’t be more excited to partner the brand at this exciting juncture to provide business solutions and drive growth for Skoda.”
