In its endeavor to consolidate its out of home offerings to clients, Ogilvy & Mather is launching Ogilvy Activation. The new entity would be an integration of the four specialised outdoor divisions. Pratap Bose is named head of the new unit, while J C Giri would be the Country Head.
The new facility will have capacity to manufacture 100,000 diesel engines annually. It will begin production in 2006.
The past few months have not only seen a major fluctuation in the prices of FMCG products such as detergents, soaps, shampoos, but also in the colour television and refrigerator segments. Though any upward or downward price movement changes the sales trend in both the sectors - consumer electronics and FMCG - the similarity ends there, with the customer being more `price sensitive' in the FMCG segment.
Ad Watch: Outlook 2004, the state of the advertising and marketing environment, is once again on the minds of investors, marketers and media and agency executives. A highlight of this year's summit will be the political advertising panel, which will investigate the business of politics and media.
TV Eighteen has decided to raise up to Rs 500 million for funding its expansion. It plans to raise this amount through rights issue, preferential issue, private placement of equity, preference shares and/ or debt.
Maxima Watches has plunged back into the mainstream. The focus now is on arresting the mindset of the ‘aspirational youth’ in the country. This is encapsulated in the TVC rolled out by Everest Integrated Communications.
The channel will also roll out print campaigns beginning May 20 and follow it with TV campaigns.
The channel has established its dominance in the sports TV segment by retaining a significant share of the viewership created during the historic cricket series. Importantly, advertising interest in the channel is also on the upswing.
Launching its first non- alcoholic beverage, Cult Energy Drink, Triumph Distillers & Vintners, the UB group promoted company, has appointed SSC&B Lintas in Mumbai to handle the brand.
The new entity would be an integration of the four specialised outdoor divisions. Pratap Bose is named head of the new unit, while J C Giri would be the Country Head.
With the inclusion of an international category this year, the channel aims to scale new highs. The on-ground ceremony will be scheduled for June 11 and the programme will be beamed on June 19.
The agency, which had won three nominations this year, bagged a Bronze Pencil for the innovative hoarding it designed for WWF (India).
The creative mandate was being handled by Mumbai-based Network Advertising. Meanwhile, TME (The Media Edge) continues to handle the planning and buying portfolio.