Date-wise News

Moses was earlier with NDTV as Assistant Manager. Sanjay Reddy, VP, Sales, India TV, said Moses will act as a catalyst for the sales team.

exchange4media Staff May 24, 2004 7:55 AM

Internet advertising has rebounded from the dog days of the dot-com bust and is on track this year to eclipse the record $8.1.billion in revenues it took in four years ago.

exchange4media Staff May 24, 2004 7:52 AM

Gautam Mukerji, CEO, eLexicon Public Relations, has scripted a novel on karma, reincarnation, and middle class aspiration titled ‘Jigsaw’ or The Upstairs Club which will hit the stands by mid-June. The book is published by Amala.

exchange4media Staff May 24, 2004 7:51 AM

In an effort to introduce a systematic institutionalised training system in an area largely dominated by the unorganised sector, LG Electronics has set up a network of ‘AC Academies’ to enhance the technical and operational skills of mechanics. At present, it has four ‘academies’ at its offices at Noida, Chennai, Kolkata and Pune.

exchange4media Staff May 24, 2004 7:50 AM

Two-wheeler maker Kinetic group spent Rs 70 crore in advertising and promotion (A&P) in fiscal 2003-04, which represented a sharp 30 per cent jump over fiscal 2002-03. The group is planning to maintain the same level of A&P spending in fiscal 2004-05.

exchange4media Staff May 24, 2004 7:49 AM

With the market for split airconditioners targeted at the residential segment gaining momentum, competition is hotting up in the split AC segment in 2004.

exchange4media Staff May 24, 2004 7:48 AM

We are trying to create a fever amongst broadcasters and agencies to put in their best in reading and understanding consumer behaviour, says L V Krishnan, CEO, TAM

exchange4media Staff May 24, 2004 7:47 AM

The concept of ‘performance marketing’ (PM) is gaining momentum in India. For, Indian companies are now implementing an effective process for measuring marketing ROI (Return On Investment).

exchange4media Staff May 24, 2004 7:47 AM

Last week, we had seen the trend of the Refrigerators category on Print Advertising. The most important thing, which came out from that was that Refrigerators was a falling category on Print. With the summer in full swing, we decided to do an in-depth analysis on another similar category from the Durables family-Air Conditioners.

exchange4media Staff May 24, 2004 7:46 AM

Biwas was Planning Director at Maximize (Group M). At Madison, he would be the key in-charge of the Marico account.

exchange4media Staff May 24, 2004 7:45 AM

But Tarun Katial doesn’t call it in-programme product placement. It is a joint activity and ‘Jassi…’ gains from it substantially as well, he says

exchange4media Staff May 24, 2004 7:42 AM

Piyush Pandey is all set to play his role as President of Cannes Film and Print & Outdoor jury to perfection. He also believes that Indian advertising has a fair chance at the festival this time around.

exchange4media Staff May 24, 2004 7:41 AM