Date-wise News
Ajai Chowdhry, Chairman and CEO, HCL Infosystems, said no advertising plans on the anvil. Beanstalk Neo has been developed in alliance with Microsoft and Intel.
exchange4media Staff May 25, 2004 8:00 AM
The fast moving consumer goods (FMCG) industry is witnessing a major churn, with some categories logging a slide in growth while others climb the industry totem pole. The hottest items in the FMCG industry are not soaps but biscuits and refined oils.
exchange4media Staff May 25, 2004 7:59 AM
Seeing the power toothbrush category as a key growth driver in the oral care segment, Germany-based Oral-B Laboratories—part of the Gillette Company, US—is spreading its wings in the Indian market to make Oral-B power toothbrushes a mass brand in 2004.
exchange4media Staff May 25, 2004 7:58 AM
RAPA awards saluted nearly 45 entries in various categories, which included best script, best television and radio spot, talk show, comedy and soap opera. Interestingly, off air FM station Win 94.6 bagged seven awards.
exchange4media Staff May 25, 2004 7:57 AM
The new Information and Broadcasting Minister, Mr S. Jaipal Reddy, is no fresher to the sector. And for starters, he intends setting up a separate regulator for the broadcasting sector. Currently, the telecom watchdog, the Telecom Regulatory Authority of India (TRAI) is monitoring the broadcasting sector as well.
exchange4media Staff May 25, 2004 7:56 AM
Even as JWT India is in the process of recruiting new talent across all disciplines, Ogilvy & Mather India is planning to invest in its infrastructure and research facility to beef up the agency’s operations in India.
exchange4media Staff May 25, 2004 7:55 AM
Sahara is all set to revamp the channel through introduction of new shows. There are seventeen shows in all in the pipeline – and unlike the shows with big Bollywood stars that channel has been lately putting on air, these would cover a much larger canvas.
exchange4media Staff May 25, 2004 7:54 AM
Mudra South, the South integration of Mudra Communications announced the appointment of its new Executive Vice President. S. Radhakrishnan who has been with the agency since 1995 will now be responsible for directing Mudra South.
exchange4media Staff May 25, 2004 7:53 AM
In the entire gamut of advertising, huge spends on the part of potentially large business entities such as Bharti, HLL and Reliance are scrutinized with much awe and fascination, but the question ideally remains the same- How much is too much?
exchange4media Staff May 25, 2004 7:51 AM
Introduced in 2000, EMVIES have no doubt come a long way. Kaushik Roy, one of the men behind the launch of EMVIES, takes us on the EMVIES journey.
exchange4media Staff May 25, 2004 7:50 AM
The petitioner had alleged that STAR India was resorting to bundled sale of channels which robbed the consumers of choice of selecting individual channels.
exchange4media Staff May 25, 2004 7:48 AM
Following a multi-agency pitch, Tata Indicom has decided to entrust its creative duties to McCann Erickson. Total account size, inclusive of media and creative, is pegged at Rs 60 crore.
exchange4media Staff May 25, 2004 7:47 AM
