The Good Morning Shows are a buy-one, get-one-free offer that entitles every patron to a free ticket on the purchase of a ticket to any morning show at Fame Adlabs.
Balaji Telefilms Ltd. plans to expand its basket of sponsored programmes on regional channels and gradually derisk the business.
The past 2-3 months of 2004 have seen FMCG companies across different categories doing well.
The Good Morning Shows are a buy-one, get-one-free offer that entitles every patron to a free ticket on the purchase of a ticket to any morning show at Fame Adlabs.
Still struggling to overcome what the company calls the ‘negative residue from the consumer’s mind’ following the disastrous exit of the brand from the Indian market in 1998, Sony subsidiary Aiwa, nevertheless, is targeting a turnover of around Rs 100 crore and a 10 per cent cent market share in FY04 across all audio categories.
Internationally, colours are becoming a rage and we are now beginning to witness this shift even in India, says Abhijit Achwal, Head (West), Tanishq.
It is about cashing in on star value. Bollywood superstar, Amitabh Bachchan who endorses colas, paints and banking products, will now be a brand ambassador for Doordarshan. He is slated to appear in 10 Doordarshan campaigns as part of settlement of the Rs 12.52 crore interest payable to Prasar Bharati Corporation.
It was only recently when TVS Motor Company, part of the TVS Group of Companies roped in Priety Zinta as the brand ambassador for TVS Scooty Pep and the company is now launching its new television ad campaign.
Hemady will join MTV Network on June 1. He would be reporting to Ad Sales in-charge Vineet Puri. “Keep winning always…that’s my philosophy in life. Dream works when team works,” says he.
Underlining the fact that EMVIES has played an important role in not just representing media evolution but also in boosting it, news publications cast their vote in favour of this media institution.
Where Sony believes ‘Ye…’ is for an audience looking for alternative viewing options and aims at distinctly a younger audience, STAR professes that the competition is for the same eyeballs.
The channel is concretising its programming, putting its distribution in place, introducing solus ads in news bulletins and aiming at quality production.
In the four years since inception, our website has recorded over four lakh unique visitors a month. Out of these, a majority are registered members. I would say corporate Indians and Net savvy people are our target.