Date-wise News

Chief Editor of The Financial Express Sanjaya Baru has a new role as Press Advisor to Prime Minister Manmohan Singh. Baru is expected to take over the new role in the next few days. He has been with The Financial Express since August 2000 – initially as the Editor and was promoted as the Chief Editor in 2003. Senior sources at the business daily have confirmed the news to exchange4media.com this afternoon.

e4m Desk May 31, 2004 6:44 PM

Motorcycle manufacturer Hero Honda will be launching an ungeared scooter by mid-2005. It has sent its specifications to its joint venture partner Honda’s subsidiary, Honda R&D Japan which will develop a design and frame of the scooter to suit the requirements.

e4m Desk May 31, 2004 5:28 PM

Even as Sai Nagesh prepares to exit as head of Group M, Team LG, exchange4media.com has learnt from reliable industry sources that Rajul Kulshreshta, Director International Sales (Asia), CNBC, is close to taking over the post. Rajul is returning to India sometime this week from Singapore and is likely to take over the position based out of Delhi within this week itself.

e4m Desk May 31, 2004 8:39 AM

Motorcycle manufacturer Hero Honda will be launching an ungeared scooter by mid-2005. It has sent its specifications to its joint venture partner Honda’s subsidiary, Honda R&D Japan which will develop a design and frame of the scooter to suit the requirements.

e4m Desk May 31, 2004 7:22 AM

After the ban on advertising of tobacco products, the next big challenge is arriving at a consensus on the new packaging design. Different manufacturers have expressed divergent views on how to accommodate the `Tobacco Kills' line and the skull-and-bones depiction on the packs.

e4m Desk May 31, 2004 7:21 AM

Hindustan Lever Ltd has decided to re-enter the cooking aids segment. HLL has introduced an entirely new category in the cooking aids segment by launching a flavour enhancer called Aromax.

e4m Desk May 31, 2004 7:21 AM

Coca-Cola is exporting its affordability strategy from India to other Asian countries like China, Indonesia, The Philippines and Thailand. With expert advice from India, Coca-Cola is set to introduce its products at lower points in these markets. The communication will also be inspired by the Aamir Khan campaign devised by McKann Ericsson, which drove home the affordability factor.

e4m Desk May 31, 2004 7:20 AM

Leading multi-system operators (MSOs) INCablenet and Hathway Cable & Datacom saw a steep rise in pay channel costs in 2003-04. Though there has been no increase in payouts this year with the Telecom Regulatory Authority of India (Trai) freezing the rates, MSOs feel that the temporary relief will pinch growth if continued for long.

e4m Desk May 31, 2004 7:18 AM

In these days of crowding options, are brand endorsers on the losing end for their restrictions in brand hopping? They have the money but no choice. And, I have the freedom but no means to exercise it. The paradox comes alive in the views of Anant Rangaswami, Director, Event Management Development Institute.

e4m Desk May 31, 2004 7:17 AM

Restoring Section 22 to the Prasar Bharati Act is expected to figure in the Budget wishlist of the information and broadcasting (I&B) ministry. If granted, this would exempt the public broadcaster from paying service tax, which is currently pegged at 8 per cent.

e4m Desk May 31, 2004 7:16 AM

Last time, we had seen the trend of advertising in the Air Conditioners category over the past few years. Continuing with our special focus on the Air-Conditioners category, let's look at the share of Sales Promotional advertising in this category and the various types of Promotions employed.

e4m Desk May 31, 2004 7:15 AM

Outdoor advertising is all set to discard the "below the line" label its been wearing till date. With innovation being the new buzzword, hoardings across the country are proving to be the next big thing.

e4m Desk May 31, 2004 7:14 AM

The eternal craving for celeb’s look finds solution in cosmetic surgery. As the new trend gains popularity every passing day, it throws up an all-new high potential business opportunity for advertising and PR agencies. We looked into the new biz space for reality.

e4m Desk May 31, 2004 7:13 AM

May 29 evening was abuzz with Apsara Film Producer’s Guild Awards honouring different aspects of media and entertainment. Sony romped home with five awards – all for ‘Jassi…’ while three went to SAB TV.

e4m Desk May 31, 2004 7:12 AM

With three account wins in three consecutive days, Starcom sets out on aggressive surge to utilise the largely untapped and potential market of entertainment space. The agency is planning to drive strategic brand managers to the entertainment space.

e4m Desk May 31, 2004 7:11 AM

Wildlife channels mostly present wildlife in it actual form. But I am completely against films that give wrong signals to human beings about beasts. Showing men jumping on animals or forcing them to open their jaws or claws is certainly against ethics.

e4m Desk May 31, 2004 12:00 AM