Life insurance group AMP Sanmar sets out on reinforcing its presence in Maharashtra and Gujarat. Brand ambassador Steve Waugh launches three new term-assurance products.
Having made a turnaround in its domestic textiles business, Bombay Dyeing and Manufacturing Company has decided to increase its emphasis on brand building rather than rely on promotions to boost its image.
Indica! What does the name remind you of — a car or a hair dye? Indeed, this is the crux of the dispute brewing between Tata Motors and CavinKare Ltd. The fact is that Tata Motors, the automobile major, has filed an objection with the Registrar of Trademark (RoT) against CavinKare on the ‘Indica’ brand name.
The blanket ban on the advertising of tobacco products is seeing cigarette-makers like Godfrey Philips to relook its advertising plans. With less compulsion to outspend the competition, every penny rescued from huge advertising and promotion (A&P) budget could either add to the bottomline or will be put to some other developmental work.
Life insurance group AMP Sanmar sets out on reinforcing its presence in Maharashtra and Gujarat. Brand ambassador Steve Waugh launches three new term-assurance products.
Indian Media entrepreneur Bhuvan Lall, President and CEO of LALL Entertainment and former Executive Director of Indian Broadcasting Foundation, will deliver a paper titled, "Audience & Industry: Does TV Reflect the Diversity of Its Audience?" at the Banff Television Festival also known as the "Olympics of International Television" to be held from June 13 - 17 in Canada.
Metro – the free circulated weekly from Mid Day stable, goes paid. The group plans to rope in more readers with continued free sampling at virgin areas. The new Metro is priced at Re 1. Metro used to be the free area specific paper from Mid Day stable. Effective today Metro goes pay. Interestingly, on the other side, free sampling of the paper continues.
Advertising and media circle at the Capital is heated up with the EMVIES. The enthused industry is replete with excitements and hopes. Professionals welcome the new categories and special focus on media.
Bangalore’s AIR FM Rainbow is all set for a big leap. With its focus on interactivity and increased visibility and restructured strategy, the station is hoping to touch Rs 1-crore mark in the running financial year.
The seven new shows include four comedy shows and three chat shows. "Our mainstay target is SEC AB 25 + and we are providing them a mix of current affairs and humour. The line-up keeps that in mind," says Kanta Advani, VP, Sales and Marketing, SAB TV.
Synovate, a sister concern of Carat and a market research wing of Aegis Group, anticipates a growth of around 25 per cent this fiscal. The group is planning to expand Indian operations and eyeing at local media buyers.
Apris Media and Entertainment – a joint venture of three seasoned media professionals, steps into the industry on June 1. Apris plans to introduce new ideas in organising sports and entertainment events.
The latest spoof by TOI over the on-air HT look-good advertisement exemplifies that advertising is not just a persuasive activity to promote or sell products but a potent tool to showcase the brand attitude and strike your rival as well.
Following a four-agency pitch, IndusInd Bank has entrusted Vyas Gianetti to handle the corporate identity campaign. The new campaign is likely to support the bank’s accentuated focus on the retail market.
The Nava Bharat (MP) group has gone on record to state that it expects to see losses to the tune of Rs 8 crore within this financial year, on account of the faulty figures posed by the NRS.